TOGETHER. FORWARD.
More of what you love

It’s important to all adult IQOS users. Those moments we look forward to, whether on your own or shared with others. They mean so much to so many of us.

This product is not risk-free. It contains nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use nicotine products.

A gold IQOS device on the seat of a woodne chair.
An IQOS device on a paint-splattered surface.

It’s about what you love

A change in perspective opens the door to new experiences. New possibilities. New moments. To renewed positivity.

IQOS offers real tobacco taste without cigarette smoke and smell getting in the way, so you can experience more of these moments. Embracing more of what you love. Being able to do it all with those who matter most to you.

This product is not risk-free. It contains nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use nicotine products.s.

Burnt sausage on a fork compared to a clean IQOS HEETS stick in IQOS 3 DUO holder.

IQOS doesn't burn tobacco

IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke.

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A package containing a gold IQOS device and holder on a glass table.

Experience IQOS

Experience an IQOS device  for 14 days and discover the taste of real tobacco heated, not burned.

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