IQOS contains real tobacco and heats it, instead of burning it - which means there is no combustion. And because there is no combustion, it is free from fire, ash, smoke, and has less smell than cigarettes.DISCOVER THE IQOS BENEFITS
No More Cigarette Smoke Smell. IQOS heats tobacco instead of burning it. No fire. No ash.DISCOVER MORE
Make it Yours
Let's make it fun! Customize your IQOS to match your style, dress it up in a variety of design combos — whatever you choose, bring your true colors to your IQOS experience.