Our movement to participate.

There’s nothing quite like the feeling of belonging. Being closer to those who matter the most.

An IQOS device and holder.
A white IQOS device and holder on a green cloth.

It's about belonging.

Let’s celebrate this collective progress. The spirit of togetherness, and our shared support for one another.

With IQOS you can spend these moments more. Where everyone feels the same warmth, but no one feels the need to say it. 

Lit cigarette end compared to IQOS HEETS stick in IQOS 3 DUO holder.

IQOS does not produce high amounts of carbon monoxide.

IQOS doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) than others.

Learn more

IMPORTANT INFORMATION: This does not mean IQOS is risk-free. 

A package containing a gold IQOS device and holder on glass table.

Experience IQOS

Experience an IQOS device for 14 days and discover the taste of real tobacco heated, not burned.

Learn more