Discover the benefits of IQOS

IQOS is an alternative to cigarettes that heats tobacco rather than burning resulting in no smoke, no ash and no cigarette smoke smell.

BENEFITS

Because IQOS heats tobacco rather than burning it, there is no cigarette smoke smell.

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NO FIRE, NO ASH

IQOS heats tobacco instead of burning, so it can’t burn you or others around you. Since there's no fire involved, there is no lit end to burn your clothes, furniture or damage anything. It also produces no messy ash.

 

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HEATED TOBACCO VS. E-CIGARETTES

IQOS is not an electric cigarette. IQOS is a device that is specifically engineered to heat tobacco rather than burning it. The tobacco used inside the HEETS stick is real tobacco which contains nicotine naturally.

On the other hand, electric cigarette heats a liquid containing nicotine. Different from IQOS, electric cigarette doesn't use real tobacco. But, electric cigarette also doesn't generate ash nor smoke.

 

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IQOS 3 DUO

Elegant and rapid charging providing two consecutive uses.

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IQOS HeatControl ™ heating mechanism

IQOS science & technology

State of the art technology and pioneering science is the backbone of IQOS. Through IQOS HeatControlTM Technology we are able to heat tobacco up to 350°C, without burning it.

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Designing a smoke-free future

After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives

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