Discover the benefits of IQOS

IQOS is an alternative to cigarettes that heats tobacco rather than burning resulting in no smoke, no ash and no cigarette smoke smell.


Because IQOS heats tobacco rather than burning it, there is no cigarette smoke smell.

Designing a smoke-free future

Designing a smoke free future After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives