It's time to make a change. To join more than 14 million smokers across the globe who've already made the switch to IQOS.*
*PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of July 2021. IQOS users who have completely quit cigarettes and for whom HEETS sticks represent at least 70% of their past 7-day heated tobacco consumption.