What are TEREA tobacco sticks?

IQOS News 15/06/2023

TEREA tobacco sticks have been specifically developed for the latest IQOS generation. Each model of the new IQOS ILUMA features the revolutionary bladeless SMARTCORE INDUCTION SYSTEMTM, which gently heats the tobacco inside the TEREA tobacco sticks using induction. This allows even heat transfer from the device, heating the tobacco from the inside and providing  a consistent taste experience with improved draw and generous vapor.

The tobacco pleasure with IQOS ILUMA and TEREA starts with the harvest. Superior quality tobaccos and years of experience and expertise are the foundations of our TEREA tobacco variety. TEREA tobacco sticks are available in all eight varieties that are also available in the HEETS range: With real tobacco, from intense and roasted to fine and soft. Find the flavor that suits you best.



What are TEREA tobacco sticks made of? 

The TEREA tobacco sticks contain a heating element that generates heat in the tobacco stick through electromagnetic induction. This way, the tobacco is gently heated from the inside, offering taste consistency from stick to stick. 
Take a look inside and get to know the most important components of our TEREA tobacco sticks:

IQOS TEREA stick cross section

Keeps the IQOS ILUMA Holder clean after use without leaving tobacco residue and ensures easy insertion and removal of the tobacco stick.
Heating element
Produces heat in the tobacco stick by electromagnetic induction. This gently heats the tobacco from the inside .
Airflow chamber
Ensures that the right amount of aerosol, i.e. tobacco vapor, flows through the stick. For a constant tobacco taste experience with an even draw.
Real tobacco
Especially and carefully selected for TEREA tobacco sticks, finely ground and processed.
Protective cover
Our new protective cover ensures that the Holder stays clean after use. So you never have to clean again.
Cooling segment
This filter cools the temperature of the tobacco vapor. It is made of cellulose acetate and offers the best cooling performance yet.


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What are the benefits of TEREA tobacco sticks?

Consistent tobacco experience: Thanks to the innovative induction technology, you can expect a consistent taste experience of real tobacco, with an even draw and rich tobacco vapor.

No more cleaning: Because the tobacco is gently heated inside the IQOS ILUMA using induction technology, TEREA tobacco sticks are sealed on both ends. This means that no tobacco residue remains in the device and your IQOS ILUMA Holder stays clean. For you, this means: No more cleaning.

Easy to operate: The innovative auto start/stop function on IQOS ILUMA PRIME and IQOS ILUMA, makes handling even easier. By inserting the TEREA tobacco stick, the heated tobacco device automatically starts heating. When the stick is removed, the device switches off again automatically.



What is the difference between TEREA tobacco sticks and HEETS tobacco sticks?

With both HEETS and TEREA, real tobacco is heated instead of burned. Their difference lies in the technology: While HEETS tobacco sticks are heated with HEATCONTROL TECHNOLOGYTM and a heating blade in the IQOS ORIGINALS devices (or older IQOS generations), TEREA tobacco sticks are heated through the revolutionary SMARTCORE INDUCTION SYSTEMTM of IQOS ILUMA  which activates the innovative steel-coated metal heating element inside the tobacco sticks.

That is why the two tobacco sticks differ in construction, which is also visible from the outside. TEREA tobacco sticks are sealed on both ends so that no tobacco residue remains in the Holder.

The benefit: a consistent tobacco experience with no cleaning required.


Can TEREA tobacco sticks be used with older IQOS heated tobacco devices?

No, that's not possible. An IQOS device must have the pioneering bladeless SMARTCORE INDUCTION SYSTEMTM to be able to use TEREA tobacco sticks. This is only the case with the new IQOS ILUMA heated tobacco devices.

TEREA tobacco sticks are designed to be used only with IQOS ILUMA. Do not use IQOS ILUMA and TEREA tobacco sticks with previous IQOS generations (IQOS ORIGINALS or older), as this may cause damage to your device. IQOS ILUMA cannot be used with HEETS tobacco sticks. TEREA tobacco sticks contain sharp metal parts which can cause serious injury if swallowed. Do not disassemble TEREA tobacco sticks, never swallow them and always keep them out of the reach of children. Do not insert the IQOS ILUMA holder into chargers of previous IQOS tobacco heaters and vice versa. You can find more information here


Are IQOS ILUMA and TEREA tobacco sticks an alternative to smoking cigarettes?

For smokers who do not want to quit smoking, switching to IQOS ILUMA and TEREA tobacco sticks is a better alternative than continuing to smoke conventional cigarettes. Because with IQOS tobacco is gently heated and not burned, 95% less harmful substances are produced compared to cigarettes.

Important information: IQOS is not risk-free.

Average reduction in the levels of a range of harmful chemicals from IQOS (9 so-called “priority toxicants” identified by the WHO) compared to the smoke from a reference cigarette (3R4F). Based on Health Canada’s Intense Smoking Regime without nicotine.

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When and where are TEREA tobacco sticks available?

TEREA tobacco sticks are now available at our IQOS Stores, selected retailers and with free shipping in the online shop at IQOS.com.

Order TEREA online   Find an IQOS Store

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IQOS ILUMA vs. IQOS ORIGINALS. Induction instead of heating blade. No tobacco residue and no cleaning. But the largest selection of colors and accessories to date.

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