Next Level

The new, revolutionary


Advanced tobacco enjoyment through induction.

We have equipped IQOS ILUMA with innovative induction technology and new functions, tailored to your needs.

For advanced tobacco enjoyment, easier to use than ever before.

IQOS ILUMA induction technology cross section

Smart through and through.

The SMARTCORE INDUCTION SYSTEM™ gently heats the tobacco directly inside the TEREA tobacco sticks specially developed for IQOS ILUMA.

These contain a heating element that develops the heat in the tobacco stick by magnetic induction.

This produces 95% fewer harmful substances compared to cigarettes.*

IQOS ILUMA heated tobacco devices do not require a heating blade and are therefore more robust than ever before.

More about the science

* The reduction of harmful substances is not to be equated with a reduction of risk. Important information: IQOS is not risk-free. Average reduction in the levels of a range of harmful chemicals from IQOS (9 so-called "priority toxicants" identified by the WHO) compared to the smoke from a reference cigarette (3R4F). Based on Health Canada's Intense Smoking Regime without nicotine. 

TEREA tobacco stick cross section

Next Level tobacco enjoyment.

The new TEREA tobacco sticks are closed on both sides and so keep the holder of your IQOS ILUMA clean after use without leaving tobacco residues.

For you, this means: No more cleaning.

Discover TEREA

TEREA tobacco sticks are exclusively intended for use with IQOS ILUMA. Do not use TEREA tobacco sticks with previous IQOS heated tobacco devices (ORIGINALS or older), as this may cause damage to the device. IQOS ILUMA cannot be used with HEETS tobacco sticks. TEREA tobacco sticks contain sharp metal parts that can cause serious injuries if swallowed. Do not disassemble TEREA tobacco sticks, never swallow them and always keep them out of the reach of children. Do not insert the IQOS ILUMA Holder into chargers of previous IQOS heated tobacco devices and vice versa. You can find more information here.

Next Level Technology – this is how it works:

Upgrade for your tobacco enjoyment:

Try IQOS for free

Your ILUMA trial month:

Try one of our best heated tobacco devices ever for 30 days.


* Offer only for new customers incl. 2 free trial packs of TEREA.

IQOS ILUMA and two packs of TEREA tobacco sticks