Rethink tobacco

Taste the difference.

HEETS made for IQOS
Pop a HEETS stick into your IQOS device and enjoy the true taste of tobacco.

What are HEETS?

HEETS are a completely new way to enjoy tobacco. They open up a whole new world of taste and flavor when used with cutting edge IQOS HeatControl™ technology. A gold, platinum and ceramic heating blade inside IQOS carefully heats the tobacco in a HEETS stick to precisely 350˚ Celcius. This heating process release a vapor with no ash, no smoke and less smell - just pure tobacco pleasure and satisfaction.

Learn more

A new tobacco taste experience.

In a HEETS stick, the tobacoo is not burnt, but heated. HEETS releases a real tobacco taste that is different and less harsh, than what you are used to with a cigarette. HEETS has no smoke, no ash and less smell than cigarettes. Smokers who have switched to IQOS say that there is less unpleasant feeling and aftertaste left in their mouth compared to after finishing smoking a cigarette.*

*see important information page.

Tobacco Taste.

To create HEETS sticks and bring you a high quality tobacoo taste experience we use the latest in design, materials and technology innovations. HEETS features a clever construction that consists of 5 parts, each with a very special function.

What are HEETS?

HEETS are a completely new way to enjoy tobacco. They open up a whole new world of taste and flavor when used with cutting edge IQOS HeatControl™ technology. A gold, platinum and ceramic heating blade inside IQOS carefully heats the tobacco in a HEETS stick to precisely 350˚ Celcius. This heating process release a vapor with no ash, no smoke and less smell - just pure tobacco pleasure and satisfaction.

Learn more

A new tobacco taste experience.

In a HEETS stick, the tobacoo is not burnt, but heated. HEETS releases a real tobacco taste that is different and less harsh, than what you are used to with a cigarette. HEETS has no smoke, no ash and less smell than cigarettes. Smokers who have switched to IQOS say that there is less unpleasant feeling and aftertaste left in their mouth compared to after finishing smoking a cigarette.*

*see important information page.

Tobacco Taste.

To create HEETS sticks and bring you a high quality tobacoo taste experience we use the latest in design, materials and technology innovations. HEETS features a clever construction that consists of 5 parts, each with a very special function.

Try our flavours.

HEETS Sienna
HEETS Sienna
HEETS Blue
HEETS Blue
HEETS Yellow
HEETS Yellow
HEETS Amber Selection
HEETS Sienna Selection

Smooth and flavourful. Sienna Selection delivers a balanced, well-rounded tobacco taste with a delightfully woody variant and subtle light tea notes.

HEETS Blue Selection

Deep and cooling. Blue Selection delivers a deep menthol cooling combined with a mellow tobacco blend and enhanced by peppermint and creamy vanilla aroma notes.

HEETS Yellow Selection

Mild and zesty. Yellow Selection is a mellow and aromatic tobacco blend coupled with effervescent zesty aroma notes. 

HEETS Amber Selection

Balanced and roasted. Amber Selection is a rounded, toasted tobacco blend layered with lightly-scented woody and nutty  aroma notes.

Explore the flavour range

How long does HEETS last?

IQOS monitors the temperature and number of puffs of each HEETS stick to ensure an optimal balance between stick heating temperature and duration. As the HEETS taste is different, and less harsh than what you are used to with cigarettes, you may be inclined to puff more frequently. However longer and gentler puffs would extend the duration and increase taste satisfaction from your HEETS.

TRY IQOS
How we make HEETS. 

Tobacco in every HEETS stick is prepared using a processing method called 'cast leaf process' to optimize the tobacco for heating. The tobacco leaves are grounded into powder and reconstituted into tobacco sheets.

These sheets are crimped and made into a tobacco plug which, combined with all the other parts, creates a HEETS stick.

Tobacco journey.

From the farmer to the consumer. The journey to offering you this experience has a lot of tiny steps 
It begins with farmers who care deeply for their crop, from America to Mozambique, Italy to Indonesia - they know their soil, the weather, the seasons - they are up at dawn and with their crop all dat long. They are the beating heart of this industry - the tail and grit and determination needed to work the lands is not to be overlooked.
Our master blenders sample tobacco from around the world, selecting the best tobacco origins and qualities giving the attention and care to the tobacco aroma and taste profiles.