Man with white IQOS holder in his hand

Discover the benefits of IQOS heated tobacco.

Why adult smokers are switching from smoking to IQOS.

Cigarette filter with brown combustion stains compared to IQOS 3 DUO holder.

Cigarettes produce tar, IQOS doesn’t

“Tar” is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from “Tar” and consists of significantly lower levels of harmful chemicals.* Switching completely to IQOS is less harmful than continuing to smoke.**

*Average reductions in the levels of a range of harmful chemicals (excluding nicotine) compared to cigarette smoke.

** Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.

IQOS testimonial

“I appreciate on IQOS that neither me or my surrounding don´t smell. I can use it at home and there is no smell.”

Marie

Burnt sausage on a fork compared to IQOS 3 DUO holder

Heat not burn

IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. This makes IQOS a better choice compared to continued smoking.

IQOS testimonial

“I use IQOS more than 2 years and I am fully satisfied with both IQOS and customer care. They are always willing to solve everything to my satisfaction.”

Jiří

Lit cigarette end compared to IQOS 3 DUO holder.

IQOS emits less harmful chemicals than cigarettes

Cigarettes burn tobacco, which produces high amounts of carbon monoxide. IQOS doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes.*

IMPORTANT INFORMATION: This does not mean a 98% reduction in risk. IQOS is not risk-free, and delivers nicotine which is addictive.

*Source: We measured the levels of certain harmful chemicals prioritised for reporting by renowned public health organisations, and these are reduced on average by 95% compared to the smoke of a cigarette (nicotine excluded).

Close up of a residue sample card.

IQOS vs cigarette comparison

In the IQOS vs. cigarettes comparison, watch as adult smokers see the difference between three puffs of cigarettes smoke and three puffs of IQOS tobacco vapour and see their reactions. Just one of the many reasons to stop burning and start heating with IQOS. 

Switching from cigarettes to IQOS

IQOS is a better choice than continued smoking. IQOS emits 95% less harmful chemicals compared to cigarettes*. IQOS leaves less lingering smell than cigarettes.

IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk free.

* ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

IQOS 3 DUO holder and charger on a dinner table

Get closer

IQOS is a better choice than continued smoking. As IQOS produces less smell than cigarettes, it is less likely to bother people around you. IQOS leaves less lingering smell on hands, hair and clothes than cigarettes.

IMPORTANT INFORMATION: IQOS is not risk-free.

Stellar blue IQOS 3 DUO holder and charger.
Woman on the street using an IQOS holder

Tobacco sticks

Tobacco sticks with IQOS offer real tobacco taste and satisfaction without the smoke, ash and fire that come from smoking. Focus on your moments, your pleasure and the taste.

Discover tobacco sticks

Heating technology.

From initial concept to reality each element of IQOS is carefully crafted to offer heated tobacco experience. 

When you light a cigarette, the high temperature creates smoke, a burned taste and many harmful substances. Tobacco is burned in this process. Unlike cigarettes, IQOS heats tobacco at a much lower temperature using the unique HeatControl technology. This releases the aroma and flavor of real tobacco with nicotine, without burning.

Discover heating technology

Woman dancing and smiling with a stellar blue IQOS 3 DUO holder in her hand

Here for you. From day one.

IQOS Support delivers support for every situation, right from the start.

Here for you. From day one.

IQOS Support delivers support for every situation, right from the start.

Personal service

Contact us for support on all aspects of IQOS. No one has to switch alone.

IQOS Care Plus

Free protection for your IQOS. Our service package with many additional benefits.

Loyalty rewards

Earn points for member offers, device upgrades and exciting benefits.