IQOS - Heated Tobacco

Real alternatives. Real satisfaction.

Real advanced alternatives to smoking that bring you taste satisfaction and less risk compared to cigarettes.

A man holding a white IQOS3 Duo

Better choice.

IQOS is a better choice than continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*

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IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. It provides nicotine, which is addictive.

*"95% less" represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

A woman holding a black IQOS3 Duo

See the difference.

IQOS heat-not-burn uses real tobacco, yet produces no smoke.

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A brilliant gold IQOS holder and charger are comfortably held in a man's hand

Better is up to us.

No smoke, less smell than cigarettes, no negative impact on indoor air quality*.

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IMPORTANT INFORMATION: IQOS is not risk-free

*Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.

Better choice.

IQOS is a better choice than continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*

Discover more

IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. It provides nicotine, which is addictive.

*"95% less" represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

See the difference.

IQOS heat-not-burn uses real tobacco, yet produces no smoke.

Discover more

Better is up to us.

No smoke, less smell than cigarettes, no negative impact on indoor air quality*.

Discover more

IMPORTANT INFORMATION: IQOS is not risk-free

*Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.

A man holding a white IQOS3 Duo
A woman holding a black IQOS3 Duo
A brilliant gold IQOS holder and charger are comfortably held in a man's hand

We IQOS Because …

Discover why millions of adult smokers around the world have switched to IQOS.*

Flying pig

*Source: Status as of June 2019. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market.

Discover all variants!

Choose from 10 unique HEETS flavors

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IQOS 3 DUO holder next to a selection of 10 unique HEETS packs with HEETS MAUVE WAVE on top

IQOS 3 DUO is now available at an even better price! 

Don't miss the special price on a set of IQOS 3 DUO with three packs of sticks. 

I want this

IQOS 3 DUO KIT in Warm White standing next to 5 packs of HEETS

Discover the range of heated tobacco devices.

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Try our flavours

HEETS Amber Selection

HEETS Amber Selection

Balanced and roasted.

Amber Selection is a rounded, toasted tobacco blend layered with lightly-scented woody and nutty  aroma notes.

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HEETS Yellow Selection

Mild and zesty.

Yellow Selection is a mellow and aromatic tobacco blend coupled with effervescent zesty aroma notes.

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Heets Bronze

HEETS Bronze Selection

Rich and warm.

Bronze Selection is a mellow and aromatic tobacco blend married with cocoa and dry fruit aroma notes.

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HEETS Russet Selection

Robust and malty.

Full-bodied, toasted tobacco blend perfectly blanaced with satisfying malty aroma notes.

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HEETS Blue Selection

Deep and cooling.

Blue Selection delivers a deep menthol cooling combined with a mellow tobacco blend and enhanced by peppermint and creamy vanilla aroma notes.

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HEETS Willow Selection

Zesty and Fresh. 

A tobacco blend with crisp menthol cooling sensations complimented with citrus nuances and aromas of spicy herbs.

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HEETS Sienna Selection

Smooth and flavourful.

Sienna Selection delivers a balanced, well-rounded tobacco taste with a delightfully woody variant and subtle light tea notes.

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HEETS Sienna Caps

Refined to Fresh. 

The rounded, toasted tobacco blend delivers gentle woody and light tea aromas. But in a click, a cooling flavour takes over the taste by adding zesty notes.

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HEETS Turquoise Selection

Refreshing and cooling.

Turquoise Selection delivers a crisp menthol cooling coupled with a lightly toasted tobacco blend and enriched by subtle zesty aroma notes.

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HEETS Mauve Wave

Rich and satisfying. 

A tobacco blend infused with crisp menthol cooling sensations and indulgent dark forest fruit aroma nuances.

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HEETS Ruby Fuse

Fruity aroma without menthol

Roasted tobacco blend enriched with a fruity aroma with tones of raspberries and flowers.

Explore the flavour range

Support to go smokeless.

Try it first

New customer? Try IQOS device and discover the taste of real tobacco.

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Here for you. From day one.

IQOS Support delivers support for every situation, right from the start. 

Here for you. From day one.

IQOS Support delivers support for every situation, right from the start. 

Personal service

Contact us for support on all aspects of IQOS. No one has to switch alone.

IQOS Care Plus

Free protection for your IQOS. Our service package with many additional benefits.

Loyalty rewards

Earn points for member offers, device upgrades and exciting benefits.