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    • Discover
    • What is IQOS? Discover a new way to enjoy tobacco
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    • Smoke-free Alternatives Discover other smoke-free alternatives
    • Featured Articles Discover the latest releases from IQOS
    A person is sitting in a car and looking out the window past blurring lights, holding an IQOS ILUMA holder close. At the bottom of the image, there is a white button with the text 'Discover more'.
    Discover Smoke-free Alternatives Why switching to Smoke-free Alternatives is the better choice
  • Try Touch, test, try IQOS first
    • Try
    • Try IQOS Touch, taste & try it first!
    • First steps with IQOS Trial Kit Watch how to use the IQOS Trial Kit
    A person is handing a Jade Green-colored IQOS ILUMA device to another person. The background features a circular light fixture, and the text 'Try IQOS' is displayed at the bottom center of the image.
    Experience IQOS today Touch, taste & try IQOS without paying full price
  • Experience Embrace better perspectives
    • Experience
    • Experience the World of Forever Curious Curious to embrace better perspectives?
    • Refer a Friend Refer a Friend
    • IQOS CLUB Unlock more pleasurable moments & privileges
    Two people sitting outdoors with a blurred cityscape in the background. One person is holding an IQOS ILUMA holder, and the other person is sitting slightly behind. The text on the image reads: 'Curious?' followed by a button that says, 'Discover more'.
    Embrace better perspectives Experience the World of Forever Curious
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