New IQOS ILUMA – now in Bishkek
What is IQOS ILUMA: we continue to reinvent the way tobacco is heated
The new devices of the IQOS ILUMA line arrived in Bishkek. Devices equipped with superior technology, simpler and more intuitive, compared to previous IQOS models.
The IQOS ILUMA line is, in fact, the evolution of IQOS and is compatible only with the new TEREA tobacco sticks, specially designed for the SMARTCORE INDUCTION SYSTEM™, the innovative induction heating system.
What changes with IQOS ILUMA?
The new revolutionary IQOS ILUMA line takes heated tobacco to the next level.
Each device is equipped with induction technology, the SMARTCORE INDUCTION SYSTEM™. TEREA heated tobacco sticks already have a built-in heating element, which allows to heat tobacco without a blade. IQOS ILUMA heats the tobacco without burning it, offering the true taste of tobacco*.
*Based on studies carried out in Italy and Japan on a total of 714 IQOS users, November 2020 - March 2021.
Why are we broadening our product portfolio with the IQOS ILUMA line?
With a view to creating a smoke-free future and with the aim of replacing cigarettes for the benefit of all adult smokers who would otherwise continue to smoke, we continue to innovate and improve our products.
With the introduction of IQOS ILUMA, the IQOS device line evolves thanks to the introduction of a new technology, the SMARTCORE INDUCTION SYSTEM™. The design that has always distinguished IQOS has been redesigned for a simpler use experience, without blade and without requiring any cleaning.
SMARTCORE INDUCTION SYSTEM™: how the new IQOS ILUMA technology works
With the new SMARTCORE INDUCTION SYSTEM™, the new IQOS ILUMA line reinvents the way of heating tobacco. Each IQOS ILUMA device is equipped with revolutionary technology and can be used exclusively with TEREA heated tobacco sticks.
The new sticks, specially designed for the IQOS ILUMA models, use an innovative stainless steel element to heat the tobacco from the inside, without burning it. Furthermore, the absence of the blade ensures greater reliability if compared to previous IQOS models.**
Learn more about how exactly the new SMARTCORE INDUCTION SYSTEM™ technology works here.
**Based on verification testing, March 2021.
The new TEREA heated tobacco sticks
The TEREA heated tobacco sticks and the SMARTCORE INDUCTION SYSTEM™ have been developed to make your experience even easier. The absence of tobacco residues to clean up takes the experience to the next level.
The new features of IQOS ILUMA devices
The functionality and design of the IQOS ILUMA models make the device intuitive and easy to use.
The automatic switch-on automatically heats up the stick once it has been inserted, without having to press any button.
IQOS ILUMA devices do not have any blade inside: in this way, the operation of removing the tobacco stick is easier and faster. Once the experience is over, the device will turn off automatically if not used.
Three models to choose from: IQOS ILUMA PRIME, IQOS ILUMA and the new IQOS ILUMA ONE.
The IQOS ILUMA line consists of three models:
IQOS ILUMA PRIME
- The most innovative and premium in the IQOS line;
- Induction technology - no heating blade and no need to clean the device;
- 2 consecutive uses;
- Aluminium case;
- Available in 3 colors.
IQOS ILUMA
- Familiar design, advanced features;
- Induction technology - no heating blade and no need to clean the device;
- 2 consecutive uses;
- Available in 3 colors.
IQOS ILUMA ONE
- New technologies in a compact and convenient format;
- Induction technology - no heating blade and no need to clean the device;
- 20 consecutive uses;
- Available in 3 colors.
