Ultimate technology* 
in new bright colors.

*in IQOS portfolio

Learn more

 

 

What is IQOS?

IQOS is a tobacco heating system offering an alternative to smoking cigarettes.

Discover IQOS

Made and designed for IQOS ORIGINALS DUO.

Made and designed for IQOS ORIGINALS DUO.

Keep your IQOS clean and safe with a wide range of premium quality caps, doors and protective sleeves.

Check Accessories

Explore our portfolio.

IQOS ORIGINALS DUO

IQOS ORIGINALS DUO

Our product, in two-piece format,
with 2 consecutive uses.

Our product, in
two-piece format,
with 2 consecutive uses.

lil SOLID 2.0

lil
SOLID 2.0

A heated tobacco device
with 3 consecutive uses.

 

A heated tobacco device with
3 consecutive uses.

Heating technology

IQOS heats tobacco, without burning it. IQOS emits 95% less** harmful chemicals than cigarettes.

IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.  The product contains nicotine, which is addictive.

Learn more

** ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).  See Important Information on IQOS.com

PMI building in Switzerland.

Designing a smoke-free future

From burning to heating, From cigarette smoke to tobacco vapour. After years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke or use other nicotine products access to better alternatives to cigarettes.

Learn more