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What advantages do I have with IQOS?

IQOS heats real tobacco instead of burning it. Accordingly, an IQOS tobacco heater delivers several advantages over conventional cigarettes. In contrast to a cigarette, IQOS has:
  • No ash: Since the tobacco is heated instead of burned, no ash is produced.
  • No fire: Since the tobacco is only heated, no fire can be produced.
  • No smell of cigarette smoke: Instead of cigarette smoke, IQOS produces a tobacco aerosol.
  • Up to 95% fewer toxicants: Compared to a cigarette*. That’s because the tobacco is heated and not burned.
But that does not mean IQOS is risk-free: The best decision is still to quit smoking completely.

* Important information: The reduction of harmful substances is not to be equated with a reduction of risk. IQOS is not risk-free. Average reduction in the levels of a range of harmful chemicals from IQOS (9 so-called “priority toxicants” identified by the WHO) compared to the smoke from a reference cigarette (3R4F). Based on Health Canada’s Intense Smoking Regime without nicotine.

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