IQOS ILUMA in green with a schematic hint of the induction technology IQOS ILUMA in green with a schematic hint of the induction technology

What is IQOS?

IQOS is a smoke-free alternative to cigarettes. Whether IQOS ILUMA PRIME, IQOS ILUMA or IQOS ILUMA ONE:

With our innovative heated tobacco devices, real tobacco is gently heated instead of burned.

The advantage: less harmful substances* and at the same time an exquisite variety of tobacco.

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* Compared to cigarettes. Important information: IQOS is not risk-free. Average reduction in the levels of a range of harmful chemicals from IQOS (9 so-called “priority toxicants” identified by the WHO) compared to the smoke from a reference cigarette (3R4F). Based on Health Canada’s Intense Smoking Regime without nicotine.

That's why 14,2 million smokers* worldwide have already switched to IQOS:

* PMI Financials or estimates, IQOS user panel and PMI Market Research. As of December 2022, IQOS users who have completely quit smoking and for whom PMI HeatSticks represent at least 70% of their past 7-day tobacco consumption.

A handful of tobacco

Real Tobacco

The enjoyment of tobacco begins with the harvest.

Exquisite raw materials, years of experience and expertise are the basis of our TEREA tobacco diversity.

From intensely roasted to finely soft: you will find exactly the tobacco enjoyment that suits you.

Discover TEREA

IQOS ILUMA with schematic section and illustration of the induction technology

Our most innovative technology.

IQOS' patented SMARTCORE INDUCTION SYSTEM™ gently heats real tobacco using induction technology instead of burning it like a cigarette.

Discover IQOS Technology

Comparison of cigarette and IQOS ILUMA with induction technology

95% less harmful substances*

compared to cigarettes, the tobacco is gently heated and not burned with our patented SMARTCORE INDUCTION SYSTEM™.

Important information: The reduction of harmful substances is not to be quated with a reduction of risk. IQOS is not risk-free.

Discover heated tobacco

* Average reduction in the levels of a range of harmful chemicals from IQOS (9 so-called “priority toxicants” identified by the WHO) compared to the smoke from a reference cigarette (3R4F). Based on Health Canada’s Intense Smoking Regime without nicotine.

IQOS ILUMA Prime device and IQOS ILUMA Prim Charger in one hand. IQOS ILUMA Prime device and IQOS ILUMA Prim Charger in one hand.

Tobacco enjoyment that suits in with your everyday life.

IQOS gently heats tobacco instead of burning it. The advantages:

  • No annoying smell of smoke on hands, hair or clothes.
  • No annoying ashes to worry about.
  • Fewer yellow teeth and fingers, significantly less unsightly discoloration.*

This is tobacco enjoyment redefined.

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* Important note: If your teeth are already stained, switching to IQOS will not resolve, improve or remove this existing discoloration. Proven by non-clinical study in Switzerland with IQOS smoke on human teeth and most common dental materials. In contrast to everyday situations, the teeth were not exposed to any other tooth-staining substances during the study.

That's how easy it is to switch to IQOS ILUMA.

Try IQOS ILUMA or IQOS ILUMA ONE for 30 days with the ILUMA trial month for €0.* Or decide directly to purchase an IQOS ILUMA heated tobacco device. Whichever offer you choose, as a new customer, you will receive 2 free trial packs of TEREA.

Try ILUMA

IQOS ILUMA Try offer. IQOS ILUMA ONE behind an IQOS ILUMA and two TEREA packs

Buy IQOS ILUMA ONE

IQOS ILUMA ONE with two TEREA packs

Buy IQOS ILUMA

IQOS ILUMA incl. two TEREA Packs

Buy IQOS ILUMA PRIME

IQOS ILUMA PRIME incl. two TEREA Packs for free

* Only for new customers, including 2x TEREA packs for free.

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We're here to talk any time.

Want to chat?

We're here to talk any time. 

Store locator
Live chat
Facebook support
FAQs
Find an IQOS Store near you with our store locator. Chat with one of our experts at any time via the IQOS live chat. Find easy and helpful tips and tricks or contact us directly. Browse our FAQs and find helpful answers to your questions.

Store locator

Find an IQOS Store near you with our store locator.

Live chat

Chat with one of our experts at any time via the IQOS live chat.

Facebook support

Find easy and helpful tips and tricks or contact us directly.
FAQs

Browse our FAQs and find helpful answers to your questions.