Rethink Tobacco.

HEETS made for IQOS

HEETS tobacco sticks have been specially developed for IQOS. For real tobacco taste. Heated, not burnt.

Learn more about heated tobacco

IQOS holder with a HEET

What are HEETS? 

HEETS are a completely new way to enjoy real tobacco. Finest tobacco leaves are milled and processed into small tobacco sticks. The variety of flavors ranges from rich to refined.

Gold IQOS 3 DUO kit next to a pair of binoculars

A new tobacco taste experience 

In HEETS the tobacco is not burnt, but heated. HEETS release a real tobacco taste that is different, than what you are used to with a cigarette. HEETS have no smell of cigarette smoke, no ash and less smell on clothes, hair and hands.

HEET inner section

HEETS for real tobacco taste.

To create HEETS stickts and bring you a highly quality tobacco taste experience we use the latest in design, materials and technology innovations. HEETS consist of five different parts, which in interaction guarantee a constant and pleasant taste experience.

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Try our flavors

HEETS Russet Selection

Robust and mature.

Russet Selection delivers full-bodied, toasted tobacco taste perfectly balanced with satisfying mature aroma notes.

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HEETS Bronze Selection

HEETS Bronze Selection

Rich and warm.

Bronze Selection is a intense and aromatic tobacco blend infused with cocoa and dry fruit aroma notes.

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HEETS Sienna Selection

HEETS Sienna Selection

Smooth and flavorful.

Sienna Selection delivers a balanced, well-rounded tobacco taste with a delightfully woody variant and subtle light tea notes.

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HEETS Teak Selection

Rounded and creamy.

Teak Selection is a balanced, toasted tobacco blend coupled with creamy and nutty aroma notes.

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HEETS Amber Selection

HEETS Amber Selection

Balanced and roasted.

Amber Selection is a rounded, toasted tobacco blend layered with lightly-scented woody and nutty  aroma notes.

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HEETS Yellow Selection

HEETS Yellow Selection

Mild and zesty.

Yellow Selection is a mellow and aromatic tobacco blend coupled with effervescent zesty aroma notes.

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HEETS Yellow Green Selection

HEETS Yellow Green Selection

Rich and spicey.

Refined with balanced notes of herbs and richly intense citrus to create a sophisticated and mature tobacco blend.

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How we make HEETS.

Tobacco in every HEETS stick is prepared using a processing method called ‘cast leaf process’ to optimize the tobacco for heating. The tobacco leaves are ground into powder and reconstituted into tobacco sheets. These sheets are crimped and made into a tobacco plug which, combined with all the other parts, creates a HEETS stick

Inside a tobacco manufacturing facility
Huge tobacco leaves freshly cut and carried by farm worker

Tobacco journey.

HEETS made for IQOS

Learn more

Huge tobacco leaves freshly cut and carried by farm worker

From plantation to product.

The journey from tobacco to HEETS sticks consists of many small steps. All dedicated to deliver real tobacco taste enjoyment. It begins with farmers all over the world, from America to Mozambique, Italy to Indonesia. They care deeply for their crop, know their soil, the weather, the seasons and are with their crop every day, in their fields.

From plantation to product.

The journey from tobacco to HEETS sticks consists of many small steps. All dedicated to deliver real tobacco taste enjoyment. It begins with farmers all over the world, from America to Mozambique, Italy to Indonesia. They care deeply for their crop, know their soil, the weather, the seasons and are with their crop every day, in their fields.

Close up of a white IQOS holder with HEETS stick in a person's hand

Years of experience.

It takes years of experience to create the optimal blend of tobacco.Our master blenders have to know the flavor profiles in detail and understand the synergies created by combining individual flavors to create the flavor varieties you know.  

Years of experience.

It takes years of experience to create the optimal blend of tobacco.Our master blenders have to know the flavor profiles in detail and understand the synergies created by combining individual flavors to create the flavor varieties you know.  

Tobacco field at sunset

The selection process

Next, our master blenders sample the tobacco, selecting the best tobacco origins and qualities and paying special attention to aroma and taste profiles (e.g. richness, ripeness, strength). 

The selection process

Next, our master blenders sample the tobacco, selecting the best tobacco origins and qualities and paying special attention to aroma and taste profiles (e.g. richness, ripeness, strength). 

Worth the switch

An alternative to smoking, our devices heat tobacco rather than burning it.