HEETS made for IQOS.
HEETS tobacco sticks have been specially developed for IQOS.
For real tobacco taste.
Heated, not burnt.
HEETS are a completely new way to enjoy real tobacco. Finest tobacco leaves are milled and processed into small tobacco sticks. The variety of flavors ranges from rich to refined.
In HEETS the tobacco is not burnt, but heated. HEETS release a real tobacco taste that is different, than what you are used to with a cigarette. HEETS have no smell of cigarette smoke, no ash and less smell on clothes, hair and hands.
To create HEETS sticks and bring you a highly quality tobacco taste experience we use the latest in design, materials and technology innovations. HEETS consist of five different parts, which in interaction guarantee a constant and pleasant taste experience.
Refreshing and cooling.
Crisp Menthol cooling coupled with a lightly toasted tobacco blend and enriched by subtle zesty aroma notes.
Robust and mature.
Russet Selection delivers full-bodied, toasted tobacco taste perfectly balanced with satisfying mature aroma notes.
Rich and warm.
Bronze Selection is a intense and aromatic tobacco blend infused with cocoa and dry fruit aroma notes.
Smooth and flavorful.
Sienna Selection delivers a balanced, well-rounded tobacco taste with a delightfully woody variant and subtle light tea notes.
Rounded and creamy.
Teak Selection is a balanced, toasted tobacco blend coupled with creamy and nutty aroma notes.
Balanced and roasted.
Amber Selection is a rounded, toasted tobacco blend layered with lightly-scented woody and nutty aroma notes.
Mild and zesty.
Yellow Selection is a mellow and aromatic tobacco blend coupled with effervescent zesty aroma notes.
Rich and spicey.
Refined with balanced notes of herbs and richly intense citrus to create a sophisticated and mature tobacco blend.
Tobacco in every HEETS stick is prepared using a processing method called ‘cast leaf process’ to optimize the tobacco for heating. The tobacco leaves are ground into powder and reconstituted into tobacco sheets. These sheets are crimped and made into a tobacco plug which, combined with all the other parts, creates a HEETS stick
The journey from tobacco to HEETS sticks consists of many small steps. All dedicated to deliver real tobacco taste enjoyment. It begins with farmers all over the world, from America to Mozambique, Italy to Indonesia. They care deeply for their crop, know their soil, the weather, the seasons and are with their crop every day, in their fields.
The journey from tobacco to HEETS sticks consists of many small steps. All dedicated to deliver real tobacco taste enjoyment. It begins with farmers all over the world, from America to Mozambique, Italy to Indonesia. They care deeply for their crop, know their soil, the weather, the seasons and are with their crop every day, in their fields.
It takes years of experience to create the optimal blend of tobacco. Our master blenders have to know the flavor profiles in detail and understand the synergies created by combining individual flavors to create the flavor varieties you know.
It takes years of experience to create the optimal blend of tobacco.Our master blenders have to know the flavor profiles in detail and understand the synergies created by combining individual flavors to create the flavor varieties you know.
Next, our master blenders sample the tobacco, selecting the best tobacco origins and qualities and paying special attention to aroma and taste profiles (e.g. richness, ripeness, strength).
Next, our master blenders sample the tobacco, selecting the best tobacco origins and qualities and paying special attention to aroma and taste profiles (e.g. richness, ripeness, strength).
The journey from tobacco to HEETS sticks consists of many small steps. All dedicated to deliver real tobacco taste enjoyment. It begins with farmers all over the world, from America to Mozambique, Italy to Indonesia. They care deeply for their crop, know their soil, the weather, the seasons and are with their crop every day, in their fields.
Next, our master blenders sample the tobacco, selecting the best tobacco origins and qualities and paying special attention to aroma and taste profiles (e.g. richness, ripeness, strength).
It takes years of experience to create the optimal blend of tobacco.Our master blenders have to know the flavor profiles in detail and understand the synergies created by combining individual flavors to create the flavor varieties you know.
An alternative to smoking, our devices heat tobacco rather than burning it.
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