Enjoy tobacco,
heated not burned

IQOS tobacco heaters combine modern technology and genuine tobacco flavor.

Person's hands holding a white IQOS 3 DUO in one, the charger in the other

95% less harmful chemicals.

Compared to cigarettes.* Because the tobacco is heated and not burned.

Important notice: It does not necessarily equal a 95% reduction in risk.

*Average reduction in the levels of a range of harmful chemicals from IQOS (9 so-called “priority toxicants” identified by the WHO) compared to the smoke from a reference cigarette (3R4F). Based on Health Canada's Intense Smoking Regime without nicotine.

No fire, no ash.

Enjoy real tobacco without fire, ash and cigarette smoke smell. This makes IQOS a better alternative than continued smoking of conventional cigarettes.

A brilliant gold IQOS holder and charger are comfortably held in a man's hand

No cigarette smoke smell.

IQOS has less negative impact on indoor air quality compared to cigarettes*

Important notice: IQOS is not risk-free.

*Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.

95% less harmful chemicals.

Compared to cigarettes.* Because the tobacco is heated and not burned.

Important notice: It does not necessarily equal a 95% reduction in risk.

No fire, no ash.

Enjoy real tobacco without fire, ash and cigarette smoke smell. This makes IQOS a better alternative than continued smoking of conventional cigarettes.

No cigarette smoke smell.

IQOS has less negative impact on indoor air quality compared to cigarettes*

Important notice: IQOS is not risk-free.

*Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.

14,7 million* adult smokers
have already switched to
IQOS.

* PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of July 2021. IQOS users who have completely quit cigarettes and for whom HEETS sticks represent at least 70% of their past 7-day heated tobacco consumption.

Insert HEETS stick into the holder

The internal blade heats the tobacco

Holder vibrates when ready

To up to 350°C

Heets