What is heated tobacco?

Heated tobacco is an advanced alternative to traditional smoking using heat not burn technology, this process allows the device to release the tobacco flavor smoke-free with no fire or ash.
Person's hands holding a white IQOS 3 DUO heated tobacco device in one, the charger in the other

95% less harmful chemicals.

Compared to cigarettes.* Because the tobacco is heated and not burned.

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Important notice: It does not necessarily equal a 95% reduction in risk.

*Average reduction in the levels of a range of harmful chemicals from IQOS (9 so-called “priority toxicants” identified by the WHO) compared to the smoke from a reference cigarette (3R4F). Based on Health Canada's Intense Smoking Regime without nicotine.

A man's hand holding a gold IQOS device with HEETS stick inserted

No fire, no ash.

Enjoy real tobacco without fire, ash and cigarette smoke smell. This makes IQOS heated tobacco a better alternative than continued smoking of conventional cigarettes.

A brilliant gold IQOS holder and charger are comfortably held in a man's hand

No cigarette smoke smell.

IQOS has less negative impact on indoor air quality compared to cigarettes*

Important notice: IQOS is not risk-free.

*Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.

95% less harmful chemicals.

Compared to cigarettes.* Because the tobacco is heated and not burned.

Discover the IQOS science 

Important notice: It does not necessarily equal a 95% reduction in risk.

*Average reduction in the levels of a range of harmful chemicals from IQOS (9 so-called “priority toxicants” identified by the WHO) compared to the smoke from a reference cigarette (3R4F). Based on Health Canada's Intense Smoking Regime without nicotine.

No fire, no ash.

Enjoy real tobacco without fire, ash and cigarette smoke smell. This makes IQOS heated tobacco a better alternative than continued smoking of conventional cigarettes.

No cigarette smoke smell.

IQOS has less negative impact on indoor air quality compared to cigarettes*

Important notice: IQOS is not risk-free.

*Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.

Person's hands holding a white IQOS 3 DUO heated tobacco device in one, the charger in the other
A man's hand holding a gold IQOS device with HEETS stick inserted
A brilliant gold IQOS holder and charger are comfortably held in a man's hand

We’ll help you make the switch to heated tobacco.

For all who want to try first. 

Try IQOS now 30 days for free at home* or on-site at your IQOS store.

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Try IQOS

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* Offer only for new customers. You will receive 3 trial packs of HEETS with your order. 

14,7 million* adult smokers​
have already switched to​
IQOS.​

* PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of July 2021. IQOS users who have completely quit cigarettes and for whom HEETS sticks represent at least 70% of their past 7-day heated tobacco consumption.

Insert HEETS stick into the holder
The internal blade heats the tobacco
Holder vibrates when ready
Instead of burning it
Heets
Still image from designs – HEET Stick approaching Holder from above. Still image from designs – HEET Stick inserted into Holder with transparent reveal of internal fit. HEETS Stick inserted into Heated Tobacco Holder revealing the blade inside.

For all IQOS users who want more.

New for existing IQOS users: 3x HEETS for free with every additional device.*

Buy now

 


* During promotional period, you will receive 3 packs of HEETS for free per order when you purchase an IQOS device, provided there are less than 5 devices on file in your profile.

Try our flavors

HEETS Turquoise Selection

Refreshing and cooling.

Crisp Menthol cooling coupled with a lightly toasted tobacco blend and enriched by subtle zesty aroma notes.

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HEETS Russet Selection

Robust and mature.

Russet Selection delivers full-bodied, toasted tobacco taste perfectly balanced with satisfying mature aroma notes.

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HEETS Bronze Selection

HEETS Bronze Selection

Rich and warm.

Bronze Selection is a intense and aromatic tobacco blend infused with cocoa and dry fruit aroma notes.

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HEETS Sienna Selection

HEETS Sienna Selection

Smooth and flavorful.

Sienna Selection delivers a balanced, well-rounded tobacco taste with a delightfully woody variant and subtle light tea notes.

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HEETS Teak Selection

Rounded and creamy.

Teak Selection is a balanced, toasted tobacco blend coupled with creamy and nutty aroma notes.

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HEETS Amber Selection

HEETS Amber Selection

Balanced and roasted.

Amber Selection is a rounded, toasted tobacco blend layered with lightly-scented woody and nutty  aroma notes.

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HEETS Yellow Selection

HEETS Yellow Selection

Mild and zesty.

Yellow Selection is a mellow and aromatic tobacco blend coupled with effervescent zesty aroma notes.

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HEETS Yellow Green Selection

HEETS Yellow Green Selection

Rich and spicey.

Refined with balanced notes of herbs and richly intense citrus to create a sophisticated and mature tobacco blend.

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More to discover with myIQOS.

Care you can count on. Priviliges to inspire you.

More to discover with myIQOS.

Care you can count on. Priviliges to inspire you.

Get support

Benefit from all-round support and expert tips from the moment you choose IQOS.

 

Enjoy privileges

Enjoy unforgettable experiences and exclusive rewards in the IQOS Club, as well as our referral program.

Fully protected

Accidental damage coverage, international assistance or firmware update. Discover all our services with myIQOS.