What is heated tobacco?

Heated tobacco is an advanced alternative to traditional smoking using heat not burn technology, this process allows the device to release the tobacco flavor smoke-free with no fire or ash.

Person's hands holding a white IQOS 3 DUO heated tobacco device in one, the charger in the other

95% less harmful chemicals.

Compared to cigarettes.* Because the tobacco is heated and not burned.

Discover the IQOS science

Important notice: It does not necessarily equal a 95% reduction in risk.

*Average reduction in the levels of a range of harmful chemicals from IQOS (9 so-called “priority toxicants” identified by the WHO) compared to the smoke from a reference cigarette (3R4F). Based on Health Canada's Intense Smoking Regime without nicotine.

No fire, no ash.

Enjoy real tobacco without fire, ash and cigarette smoke smell. This makes IQOS heated tobacco a better alternative than continued smoking of conventional cigarettes.

A brilliant gold IQOS holder and charger are comfortably held in a man's hand

No cigarette smoke smell.

IQOS has less negative impact on indoor air quality compared to cigarettes*

Important notice: IQOS is not risk-free.

*Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.

95% less harmful chemicals.

Compared to cigarettes.* Because the tobacco is heated and not burned.

Discover the IQOS science

Important notice: It does not necessarily equal a 95% reduction in risk.

No fire, no ash.

Enjoy real tobacco without fire, ash and cigarette smoke smell. This makes IQOS heated tobacco a better alternative than continued smoking of conventional cigarettes.

No cigarette smoke smell.

IQOS has less negative impact on indoor air quality compared to cigarettes*

Important notice: IQOS is not risk-free.

*Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.

We’ll help you make the switch to heated tobacco.

For all who want to try first.

Try IQOS now 30 days for free at home* or on-site at your IQOS store.

Try IQOS Find store

Try IQOS

Find store

* Offer only for new customers. You will receive 3 trial packs of HEETS with your order.

14,7 million* adult smokers
have already switched to
IQOS.

* PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of July 2021. IQOS users who have completely quit cigarettes and for whom HEETS sticks represent at least 70% of their past 7-day heated tobacco consumption.

Insert HEETS stick into the holder

The internal blade heats the tobacco

Holder vibrates when ready

Instead of burning it

Heets

Skip

For all IQOS users who want more.

New for existing IQOS users: 3x HEETS for free with every additional device.*

Buy now

* During promotional period, you will receive 3 packs of HEETS for free per order when you purchase an IQOS device, provided there are less than 5 devices on file in your profile.