IQOS ORIGINALS ONE in Turquoise and two packs of HEETS sticks

What is heated tobacco?

Our heated tobacco devices are electronic devices that heat real tobacco. Unlike cigarettes, real tobacco is not burned, but heated with HEATCONTROL TECHNOLOGY. For true tobacco taste.

Buy IQOS ORIGINALS

Buy IQOS ORIGINALS

Advantages of heated tobacco:

IQOS ORIGINALS DUO Holder in Turquoise in a man's hand.
  • Real tobacco & cigarette-like-satisfaction
  • Same ritual, less harmful substances*
  • No fire, no ash, no cigarette smoke smell
  • Innovative HEATCONTROL TECHNOLOGIE

Important information: The reduction of harmful substances is not to be equated with a reduction of risk.

* Average reduction in the concentration of individual harmful substances (9 so-called "priority toxicants" identified by the WHO) with IQOS ORIGINALS compared to the smoke of a reference cigarette (3R4F); recorded with the Intense Smoking Regime of Health Canada without nicotine.

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What is IQOS?

Buy IQOS ORIGINALS What is IQOS?

70 % smokers who try IQOS leave cigarettes behind

___________________________________________

7/10 smokers who try IQOS have left cigarettes behind.

Source: PMI Finance or Estimates, IQOS User Panels, and PMI Market Research.

Try for free

Try for free

Unlike e-cigarettes, IQOS uses real tobacco, not liquids.

Heated tobacco vs. Liquids in a graphic

Heating instead of burning it means...

  • No fire or hot embers
  • No cigarette smoke
  • No unpleasant smoke smell
  • No ash flying around

 

With IQOS, enjoy...

  • Real tobacco
  • Tobacco sticks in eight different flavours
  • Same ritual, less harmful substances*

 

Important information: The reduction of harmful substances is not the same as a reduction of risk. IQOS is not risk-free. HEETS tobacco sticks contain nicotine, which is addictive.

 

The science behind IQOS

IQOS ORIGINALS ONE and IQOS ORIGINALS DUO on a podium

One original,

two models.

Choose between the lightweight, two-piece IQOS ORIGINALS DUO and the all-in-one device, the IQOS ORIGINALS ONE.

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Discover IQOS ORIGINALS


HEETS only for IQOS a wide range of flavours.

HEETS only for IQOS a wide range of flavours.
HEETS Turquoise

Turquoise Selection

Refreshing and cooling: HEETS Turquoise Selection promises a ​fresh tobacco experience.

Buy HEETS Turquoise

Explore the HEETS range

HEETS Russet

Russet Selection

Robust and matured: HEETS Russet Selection reveals a full-bodied tobacco experience.

Buy HEETS Russet

Explore the HEETS range

HEETS Bronze

Bronze Selection

Rich and warm: HEETS Bronze Selection promises an intense tobacco taste.

Buy HEETS Bronze

Explore the HEETS range

HEETS Sienna

Sienna Selection

Balanced and woody: HEETS Sienna Selection captivates with a pleasant tobacco taste.

Buy HEETS Sienna

Explore the HEETS range

HEETS Teak

Teak Selection

Rounded and creamy: HEETS Teak Selection offers a balanced tobacco taste.

Buy HEETS Teak

Explore the HEETS range

HEETS Amber

Amber Selection

Gentle and balanced: HEETS Amber Selection stands for a gentle tobacco pleasure.

Buy HEETS Amber

Explore the HEETS range

HEETS Yellow

Yellow Selection

Mild and zesty: HEETS Yellow Selection comes with a mild tobacco taste.

Buy HEETS Yellow

Explore the HEETS range

HEETS Yellow Green

Yellow Green Selection

Rich and spicy: HEETS Yellow Green Selection offers a mature tobacco blend.

Buy HEETS Yellow Green

Explore the HEETS range

This is how easy it is to switch to IQOS.

If you opt for IQOS ORIGINALS now, you will receive 2 trial packs of HEETS tobacco sticks for free with your first order. Or test the IQOS ORIGINALS DUO for 30 days for 0€ - with the IQOS trial month.

 

Try IQOS for free

IQOS ORIGINALS DUO in Silver with the IQOS trial month

* Offer only for new customers incl. 2 free trial packs of HEETS

 

Order now

IQOS ORIGINALS ONE in Red with 3 packs of HEETS for new customers

Order now

IQOS ORIGINALS DUO in Slate with 3 packs of HEETS for new customers

The science behind.

IQOS offers adult smokers tobacco enjoyment without the smell of cigarette smoke. Over 400 scientists and engineers are working on the latest alternative to cigarettes.

Experience better


More to discover with
myIQOS

Care you can count on,
priviliges to inspire you.


More to discover with
myIQOS

Care you can count on,
priviliges to inspire you.

Get support

Benefit from all-round support and expert tips from the moment you choose IQOS.

Enjoy privileges

Enjoy unforgettable experiences and exclusive rewards in the IQOS Club, as well as our referral program.

Fully protected

Accidental damage coverage, international assistance or firmware update. Discover all our services with myIQOS.

Shop our devices

Discover myIQOS benefits

Shop our devices Discover myIQOS benefits

Want to chat?

We're here to talk any time.

Want to chat?

We're here to talk any time. 


Store locator
Live chat
Facebook support
FAQs
Find an IQOS Store near you with our store locator. Chat with one of our experts at any time via the IQOS live chat. Find easy and helpful tips and tricks or contact us directly. Browse our FAQs and find helpful answers to your questions.
Store locator

Find an IQOS Store near you with our store locator.
Live chat

Chat with one of our experts at any time via the IQOS live chat.
Facebook support

Find easy and helpful tips and tricks or contact us directly.
FAQs

Browse our FAQs and find helpful answers to your questions.