Enjoy tobacco,
heated not burned

IQOS tobacco heaters combine modern technology and genuine tobacco flavor.
Person's hands holding a white IQOS 3 DUO in one, the charger in the other

95% less harmful chemicals.

Compared to cigarettes.* Because the tobacco is heated and not burned.

Important notice: It does not necessarily equal a 95% reduction in risk.

*Average reduction in the levels of a range of harmful chemicals from IQOS (9 so-called “priority toxicants” identified by the WHO) compared to the smoke from a reference cigarette (3R4F). Based on Health Canada's Intense Smoking Regime without nicotine.

A man's hand holding a gold IQOS device with HEETS stick inserted

No fire, no ash.

Enjoy real tobacco without fire, ash and cigarette smoke smell. This makes IQOS a better alternative than continued smoking of conventional cigarettes.

A brilliant gold IQOS holder and charger are comfortably held in a man's hand

No cigarette smoke smell.

IQOS has less negative impact on indoor air quality compared to cigarettes*

Important notice: IQOS is not risk-free.

*Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.

95% less harmful chemicals.

Compared to cigarettes.* Because the tobacco is heated and not burned.

Important notice: It does not necessarily equal a 95% reduction in risk.

*Average reduction in the levels of a range of harmful chemicals from IQOS (9 so-called “priority toxicants” identified by the WHO) compared to the smoke from a reference cigarette (3R4F). Based on Health Canada's Intense Smoking Regime without nicotine.

No fire, no ash.

Enjoy real tobacco without fire, ash and cigarette smoke smell. This makes IQOS a better alternative than continued smoking of conventional cigarettes.

No cigarette smoke smell.

IQOS has less negative impact on indoor air quality compared to cigarettes*

Important notice: IQOS is not risk-free.

*Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.

Person's hands holding a white IQOS 3 DUO in one, the charger in the other
A man's hand holding a gold IQOS device with HEETS stick inserted
A brilliant gold IQOS holder and charger are comfortably held in a man's hand

14,7 million* adult smokers​
have already switched to​
IQOS.​

* PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of July 2021. IQOS users who have completely quit cigarettes and for whom HEETS sticks represent at least 70% of their past 7-day heated tobacco consumption.

Insert HEETS stick into the holder
The internal blade heats the tobacco
Holder vibrates when ready
To up to 350°C
Heets
Still image from designs – HEET Stick approaching Holder from above. Still image from designs – HEET Stick inserted into Holder with transparent reveal of internal fit. Still image from designs – HEET Stick inserted into Holder revealing the blade inside.

Discover the range of heated tobacco devices.

Shop all devices

Try our flavors

HEETS Russet Selection

Robust and mature.

Russet Selection delivers full-bodied, toasted tobacco taste perfectly balanced with satisfying mature aroma notes.

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HEETS Bronze Selection

HEETS Bronze Selection

Rich and warm.

Bronze Selection is a intense and aromatic tobacco blend infused with cocoa and dry fruit aroma notes.

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HEETS Sienna Selection

HEETS Sienna Selection

Smooth and flavorful.

Sienna Selection delivers a balanced, well-rounded tobacco taste with a delightfully woody variant and subtle light tea notes.

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HEETS Teak Selection

Rounded and creamy.

Teak Selection is a balanced, toasted tobacco blend coupled with creamy and nutty aroma notes.

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HEETS Amber Selection

HEETS Amber Selection

Balanced and roasted.

Amber Selection is a rounded, toasted tobacco blend layered with lightly-scented woody and nutty  aroma notes.

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HEETS Yellow Selection

HEETS Yellow Selection

Mild and zesty.

Yellow Selection is a mellow and aromatic tobacco blend coupled with effervescent zesty aroma notes.

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HEETS Yellow Green Selection

HEETS Yellow Green Selection

Rich and spicey.

Refined with balanced notes of herbs and richly intense citrus to create a sophisticated and mature tobacco blend.

Discover HEETS

We’ll help you make the switch.

  • Try it first
  • Pay monthly
A person wearing blue holding a gold IQOS device.

Buy IQOS online.

Order your IQOS model and HEETS sticks easily and swiftly online. Shipping is free.

Buy IQOS

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Try before you buy. 

Try IQOS for 30 days at home and then decide whether you want to keep your device.

Try Now

Here for you. From day one.

IQOS Support delivers support for every situation, right from the start.

Here for you. From day one.

IQOS Support delivers support for every situation, right from the start.

Personal service

Contact us for support on all aspects of IQOS. No one has to switch alone.

IQOS Care Plus

Free protection for your IQOS. Our service package with many additional benefits.

First steps

Everything important for your start with IQOS. In an easy-to-follow format.