Take a guided trial in-store
Our experts are on hand to walk your through the basics and get you started on your IQOS journey.
Try IQOS ILUMA with an IQOS coach
We can answer all your questions or help you with purchase directly. We are happy to walk you through everything you need to know to switch from cigarettes to IQOS. Just leave us your contact details and we will reach out.
We choose better together.
With IQOS you get an alternative to cigarettes that delivers taste satisfaction with less smell and no smoke.
IQOS emits 95% less harmful chemicals compared to cigarettes.*
Important information: This does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. *'95% less' represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See Important information.
Unlike cigarettes, IQOS has no lit end or second-hand smoke.
Important information: IQOS is not risk-free.
The majority of smokers who switch to IQOS completely quit cigarettes.*
*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research.
Important information: This does not necessarily equal a 95% reduction in risk. These products are not risk-free.
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