IQOS ILUMA WE PRIME
A bright, multi-coloured wave adorns the soft textured wrap of the new Limited Edition IQOS ILUMA WE PRIME.
IQOS ILUMA WE
The shining, iridescent holder of the new Limited Edition IQOS ILUMA WE reflects the diversity of our community.
IQOS ILUMA WE ONE
The new IQOS ILUMA WE Limited Edition 2023 combines incredible colour and ease-of-use, all in one.
We belong together.
Discover our latest limited edition inspired by the IQOS community.
Just like the 14.2 milion adult smokers* who’ve left cigarettes behind and switched to IQOS.
*PMI Financials or estimates (excluding Russia and Ukraine), IQOS user panels and PMI Market Research. Status as of December 2022. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.
Discover special offer for IQOS
Do you want to buy IQOS or try it for free? Choose the way that suits you best.
Discover special offer for lil SOLID
Discover special offer for lil™ SOLID device, which stands out thanks to its practicality and minimalist design.
Discover special offer for IQOS VEEV!
Imagine a new kind of vape crafted for your senses with IQOS VEEV.