IQOS ILUMA WE Limited Edition

IQOS ILUMA WE
Limited Edition 2023

We sound better together.

Celebrate the diversity of IQOS community with our latest limited edition.

You can now win the limited edition IQOS ILUMA PRIME device on our Customer care accounts on social networks

IQOS ILUMA WE PRIME

A bright, multi-coloured wave adorns the soft textured wrap of the new Limited Edition IQOS ILUMA WE PRIME.

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IQOS ILUMA WE

The shining, iridescent holder of the new Limited Edition IQOS ILUMA WE reflects the diversity of our community.

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IQOS ILUMA WE ONE

The new IQOS ILUMA WE Limited Edition 2023 combines incredible colour and ease-of-use, all in one.

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We belong together.

Discover our latest limited edition inspired by the IQOS community.

Just like the 14.2 milion adult smokers* who’ve left cigarettes behind and switched to IQOS.

*PMI Financials or estimates (excluding Russia and Ukraine), IQOS user panels and PMI Market Research. Status as of December 2022. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.