How do you measure the number of IQOS users?

We use PMI Financials or estimates, IQOS user panels, and PMI Market Research. The number of total users we report refers to IQOS users for whom PMI HeatSticks represent at least 5% of their daily tobacco consumption over the past 7 days, while the number of people we estimate have completely switched from smoking refers to IQOS users who have completely stopped using cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.

Let's chat

Can’t find what you’re looking for?

Contact our Customer Service team:

Live chat hours
Monday to Friday9.00 to 18.00
OTHER WAYS TO CONTACT US
, size='2048.2048'
We use cookies (and other similar technologies) on this site to allow its operation, its improvement by collecting data relating to your use of this site, tracking your device on this site and on others, in order to be able to offer you more personalized services and supports. By clicking on "Accept all", you accept our use of these cookies. For more information or to deactivate certain cookies, click on "Find out more". You can change your mind at any time by following the "Cookie Preferences" link on each page of this site. Please note that all personal data collected will be used in accordance with our Privacy Policy.