IQOS HeatControl™ Technology
Meet the blade heating system for IQOS.
As the most preferred heat-not-burn product in the world*, IQOS gives you HEATCONTROL™ TECHNOLOGY. Precision controlled temperature, ensuring the tobacco never burns, as well as leaving no lingering smoke smell compared to cigarettes.
*Source: PMI global estimate of total in-market sales of Heated Tobacco Units as of December 2018 (excluding China and US).
IQOS is the first and only tobacco heating system that has completed the US FDA Modified Risk Tobacco Product application process, concluding that switching completely to IQOS significantly reduces your body’s exposure to harmful chemicals**.
**Source: 3 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory). - FDA’s marketing order for the IQOS system dated July 7, 2020.
These products are not risk-free and provide nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.
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IQOS ILUMA heats tobacco, not liquid. Enter your month and year of birth to confirm that you are 18 years old or over and a smoker.
IQOS ILUMA heats tobacco, not liquid. Enter your month and year of birth to confirm that you are 18 years old or over and a smoker.
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The website contains information about Philip Morris International smoke-free products, which are exclusively for adults in Malaysia who would otherwise continue to use other nicotine products. Smoke-free products are not an alternative to quitting and are not designed as cessation aids. They are not-risk free and contain nicotine, which is addictive. Only use by adults. Please visit important information page for further risk information. By continuing to use the website, you confirm that you have read and accepted our Terms of Use & Privacy Notice.
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