Real tobacco taste and less smell.

By heating tobacco, we are able to release the true taste of real tobacco with less lingering smell on your hands and your clothes.


IQOS HeatControl™ Technology is a specially designed and patented technology that monitors and controls the temperature of the IQOS blade. The blade is made of ceramic incorporating platinum, gold and silver tracks. With HeatControlTM Technology, the tobacco heats to the ideal temperature of 350°C, without burning it - ensuring a consistent and flavorful tobacco taste throughout.

Couple enjoying the smoking alternative