Hand holding a breeze Blue IQOS ILUMA i device, with the city as a background.

What is IQOS?

Advanced smoke-free alternatives without cigarette smoke or ash.

Why choose IQOS?

IQOS ILUMA i icon

Advanced technology

IQOS ILUMA uses a new heating system designed to heat tobacco without combustion, applying specific engineering principles to deliver controlled heating.

IQOS ILUMA i and charger icon.

Devices variety

Whatever your preference is, you will find the right one for you in IQOS ILUMA i series.

Customer care icon

Care benefits

In every contact with us, we address any difficulty you may face.

Hand holding a breeze blue IQOS ILUMA i ONE device.

IQOS heats the tobacco, it doesn’t burn it.

IQOS technology heats the tobacco to a lower temperature, ensuring that combustion does not occur. Because there is no combustion, IQOS does not produce tar*, ash and smoke. It generates a tobacco vapor that brings you a high-quality tobacco taste experience.

*“Tar” is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it.

IMPORTANT INFORMATION: Although IQOS does not produce tar, IQOS is not risk free, and delivers nicotine which is addictive.

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How to choose

Compare the IQOS ILUMA i series to see which device is right for you.

Breeze Blue IQOS ILUMA i device and its charger, standing position

NEW

IQOS ILUMA i

With advanced features such as:

  • Check mark sign iconTouch Screen
  • Check mark sign iconPause mode
  • Check mark sign iconFlexBattery
  • Check mark sign iconFlexPuff
  • Check mark sign iconAutostart
  • Check mark sign iconUp to 3 consecutive uses*

* Only available in Performance Mode when pause is not activated.

Breeze Blue IQOS ILUMA i ONE device, standing position

NEW

IQOS ILUMA i ONE

Pocket sized. All-in-one design.

  • Minus sign iconTouch Screen
  • Minus sign iconPause mode
  • Minus sign iconFlexBattery
  • Check mark sign iconFlexPuff
  • Check mark sign iconAutostart
  • Check mark sign icon20 consecutive uses

* Only available in Performance Mode when pause is not activated.