
Discover IQOS benefits.
IQOS offers advanced smoke-free alternatives to cigarettes. Learn more about their benefits.

No cigarette smell.
IQOS heats the tobacco instead of burning it. Therefore, there is no fire, ash and cigarette smoke.

No tar.
“Tar” is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it.
IMPORTANT INFORMATION: Although IQOS does not produce tar, IQOS is not risk free, and delivers nicotine which is addictive.

No smoke.
IQOS does not produce cigarette smoke but an aerosol, which is different and dissolves quickly.
Why heating is better.
Technology – the world revolves around it. The way we work, the way we communicate, the way we travel. By combining science and technology is how we developed a better alternative to continued smoking. IQOS is changing for the better the way adult smokers, who would otherwise continue to smoke, can enjoy tobacco.
IQOS ILUMA SMARTCORE INDUCTIONTM technology prevents tobacco from burning, providing no tar*, ash, cigarette smoke and lingering smell.
*IMPORTANT INFORMATION: Although IQOS does not produce tar, IQOS is not risk free, and delivers nicotine which is addictive.