Hand holding a breeze Blue IQOS ILUMA i device, with the city as a background.

IQOS ILUMA breakthrough technology.

IQOS is a range of innovative smoke-free products. Unlike cigarettes, IQOS heats the tobacco instead of burning it.

A Breeze Blue IQOS ILUMA i ONE device on top of a Leaf Green IQOS ILUMA i ONE device.

Heating technology.

IQOS ILUMA SMARTCORE INDUCTION SYSTEMTM technology and IQOS HeatControlTM technology heat tobacco to a lower temperature, ensuring that combustion does not occur. Because there is no combustion, IQOS does not produce tar*, ash and smoke. It generates a tobacco vapor that brings you a high-quality tobacco taste experience.

*IMPORTANT INFORMATION: Although IQOS does not produce tar, IQOS is not risk free, and delivers nicotine which is addictive.

A Midnight Black IQOS ILUMA i ONE device.

How IQOS technology works?

When you insert a SMARTCORE tobacco stick into your IQOS ILUMA i, the SMARTCORE technology inside your device cleverly heats the stick from its core without burning it. A controlled process, it unlocks the taste of real tobacco and delivers a cigarette-like experience* for up to 6 minutes, or 14 puffs (whichever comes first).

*3 months clinical studies conducted in US and Japan with 160 adult smokers each under real conditions.

A Breeze Blue IQOS ILUMA i ONE device on top of a Leafy Green IQOS ILUMA i ONE device.

What is IQOS

Two hands holding each other, while the one hand is holding a Breeze Blue IQOS ILUMA i device.

Find an IQOS Store.

Hand holding a Breeze Blue IQOS ILUMA i device in a city background

Care benefits.

IQOS ILUMA iTM is designed to be used only with TEREATM sticks. Do not ingest or disassemble them. They contain a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children. See important information.