Breeze Blue IQOS ILUMA i device with its charger.

Welcome to a
smoke-free world.

IQOS heats tobacco

It doesn’t burn it.

Curious?

Breeze Blue IQOS ILUMA i device with its charger.

Welcome to the
IQOS world.

IQOS heats tobacco
It doesn’t burn it.

What is IQOS?

IQOS offers better alternatives to cigarettes to adult smokers who would otherwise continue to smoke. The IQOS heated tobacco devices provide an experience with no smoke, no smell, no tar*.

*“Tar” is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it

Important information: These products are not risk free, and also, they deliver nicotine which is addictive.

Hand holding a blue IQOS ILUMA i device.

Hand holding a blue IQOS ILUMA i device.

IQOS ILUMA i features

Learn more here.

  • IQOSSmart features like Autostart and Touch Screen.
  • IQOSNo blade, no cleaning.
  • IQOSCharging time 90 to 135 minutes.
  • IQOSWith a total of 20 uses.

Hand holding a blue IQOS ILUMA i device.

iqos

Heated tobacco by IQOS.

Advanced smoke-free alternatives with no smoke, no smell, no tar*.

*“Tar” is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it

iqos

How to choose

Compare the IQOS ILUMA i series to see which device is right for you.

Breeze Blue IQOS ILUMA i device and its charger, standing position

NEW

IQOS ILUMA i

With advanced features, such as:

  • Check mark sign iconTouch Screen
  • Check mark sign iconPause mode
  • Check mark sign iconFlexBattery
  • Check mark sign iconFlexPuff
  • Check mark sign iconAutostart
  • Check mark sign iconUp to 3 consecutive uses*

Only available when pause is not activated.

Breeze Blue IQOS ILUMA i ONE device, standing position

NEW

IQOS ILUMA i ONE

Pocket sized. All-in-one design.

  • Minus sign iconTouch Screen
  • Minus sign iconPause mode
  • Minus sign iconFlexBattery
  • Check mark sign iconFlexPuff
  • Check mark sign iconAutostart
  • Check mark sign icon20 consecutive uses

Only available when pause is not activated.

Our history.

Our history.

The first IQOS device was launched in 2014 in Japan and Italy and it gradually became available in other countries. Today, more than 13.9 million adult smokers have switched to IQOS and left cigarettes behind.

The reasons why adult smokers choose IQOS are many. The most important, however, is that it offers the enjoyment of real tobacco that is heated, not burned: No ash, no cigarette smoke, and no persistent smell.

Our history.

Our history.

The first IQOS device was launched in 2014 in Japan and Italy and it gradually became available in other countries. The reasons why adult smokers choose IQOS are many. The most important, however, is that it offers no ash, no cigarette smoke, and no persistent smell.