IQOS heats tobacoo instead
of burning it.

A better choice compared to continued smoking. 

IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. 

* “95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette.

Unlike e-cigarette, IQOS heats tobacco and not liquid.

These both alternatives to 
cigarettes emit vapor instead 
of smoke. 

Nicotine is addictive, but it is the other chemicals emitted when a cigarette burns which are the main cause of smoking-related diseases.

IQOS heats tobacco instead of burning it, and emits 95% less harmful chemicals compared to cigarettes.*

IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk, IQOS is not risk-free.

* “95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette.

IQOS doesn’t produce smoke or second-hand smoke.

It produces a tobacco vapor that contains significantly less harmful chemicals*, resulting in less impact on the air around you and others compared to cigarette smoke.

IMPORTANT INFORMATION: IQOS is not risk-free for you or others around you.

* Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette.