A better choice than cigarettes


Benefits of IQOS

Discover the benefits of IQOS and IQOS HeatControl™ Technology



Discover the IQOS 3 DUO 

Two consecutive uses

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A blue IQOS device and holder on a wooden surface.
Line up of 4 IQOS 3 DUO and MULTI holders with customised caps

Make it yours.

Customize it as you want it by leveraging on the variety of color mix and discovering our wide range of accessories.

Personalise your IQOS

PMI building in Switzerland.

Designing a smoke-free future

This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.

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