Discover the benefits.
If you’re looking for a less harmful alternative with real tobacco taste, see the benefits of switching today.
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
*”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding comparednicotine) to the smoke of a reference cigarette. See Important Information on IQOS.com
IMPORTANT INFORMATION: The absence of tar does not mean that IQOS is risk free. IQOS ILUMA provides nicotine, which is addictive.
** Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to cigarette smoke.