How to prepare for the ban on electronic cigarettes* in Kyrgyzstan.

Starting from July 1, 2025, according to legislative amendments, the import, circulation and use of electronic cigarettes will be prohibited in Kyrgyzstan.

How can we replace e-cigarettes for consumers who do not want to switch to cigarettes, but are not yet ready to give up nicotine? The ban will not affect tobacco heating systems, which include IQOS ILUMA, an innovative smokeless device. Unlike electronic cigarettes that heat nicotine-containing liquid, IQOS ILUMA heats TEREA tobacco sticks with natural tobacco.

There are 9 options in the range of tobacco sticks, including sticks with capsules.

You have the opportunity to exchange e-cigarettes for the innovative IQOS ILUMA under the Eco-upgrade program**.  

The new device will be available for the price of the program:

- IQOS ILUMA PRIME – 6200 SOM. Full price – 7700 SOM
- IQOS ILUMA – 3600 SOM. Full price – 4600 SOM
- IQOS ILUMA ONE – 1900 som. The full price is 2700 SOM.

You can apply for an Eco-upgrade at any official IQOS store.

*Electronic cigarettes are tobacco—free products that electronically heat nicotine-containing liquid (in cartridges, tanks, and other containers for use in electronic cigarettes) and form an aerosol intended for inhalation.
**As part of a public offer.

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