True tobacco taste.
Experience the true taste of real tobacco along with benefits that traditional cigarettes just can't provide.
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Discover IQOS
Choosing to heat tobacco, rather than burn it, is what sets us apart from traditional cigarettes. Through heating tobacco we are able to release the true taste of real tobacco.
HEATCONTROL
Heated tobacco vs. e-cigarettes.
IQOS HeatControl™ Technology is what sets us apart from traditional cigarettes.
By heating your tobacco, rather than burning it, IQOS delivers only the true taste of real tobacco and offers you the best when it comes to science and technology.
LEARN MORELeave smoke behind.
Way behind. With IQOS, no tobacco burns so no smoke is produced, the heating of tobacco with IQOS produces an aerosol that dissipates more quickly.
Our IQOS family
Explore our selection of IQOS devices.
You might be wondering; “Which IQOS is right for me?” Thankfully, you’ve got options.
IQOS 3 DUO
The elegant and compact style of IQOS now provides two consecutive uses without any holder recharge.
EXPLORE
IQOS 3 MULTI
Our all-in-one, pocket size, heat-not-burn device. Enjoy 10 back-to-back, uninterrupted tobacco moments.
EXPLORE
HEETS
HEETS
Let's find your perfect flavour. Introducing HEETS, the new way to enjoy tobacco.
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PERSONALIZE
Make it yours.
Your IQOS is as much a reflection of your personality as you want it to be, so have some fun with it. Customize it to match your style or make a bold statement, dress it up in a variety of design combos — whatever you choose, bring your true colors to your IQOS experience.
LEARN MOREDesigning a smoke-free future.
After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives.
LEARN MOREThey've already found their favourite
Less Harmful
Heated Tobacco produces 95% less harmful chemicals than cigarettes
More benefits
