
Scroll down to learn how to take part
Scroll down to learn how to take part
Every answer becomes part of a collective artwork. The most original get invited to the world premiere at Milano Design Week’27
Every answer becomes part of a collective artwork. The most original get invited to the world premiere at Milano Design Week’27
Answer one question. The most creative answers win.
Answer one question. The most creative answers win.
Participate for more chances to win exciting weekly prizes.
Participate for more chances to win exciting weekly prizes.

Stay up to date with the campaign and winner announcements on Instagram.
BEYOND Limited Edition – metaphor of curiosity, Where colors and textures come together in unexpected ways. It’s your invitation to see beyond and create beyond.
ILUMA i PRIME
Our most advanced device yet, a bright and luminous piece available for a limited time only.
ILUMA i
Discover our new IQOS ILUMA i Beyond Limited Edition, the perfect device to match your curiosity.
ILUMA i ONE
IQOS ILUMA i ONE Beyond Limited Edition the simplest expression of curiosity.
Where to find BEYOND
Ready to make the BEYOND Limited Edition yours? Visit one of the selected IQOS locations below.
Available in limited quantities, so get yours while stocks last.
Ready to make the BEYOND Limited Edition yours? Visit one of the selected IQOS locations below.
Available in limited quantities, so get yours while stocks last.
Baghdad
Hunting Club
Alawya Club
Spinneys
Warda 2
Taawon Sally
Erbil
Levant
Vinery
Bloo
Erbil Avenue
Gulan Mall
View
Sulav