What is IQOS?
IQOS is a smoke-free alternative to cigarettes. Experience real tobacco taste, with no ash and less smell than cigarettes.
Discover why 30.8 million adult smokers have switched to IQOS.
*PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of July 2024. IQOS users who have completely quit cigarettes and for whom PMI heated tobacco sticks represent at least 70% of their past 7-day heated tobacco consumption.
IQOS heats tobacco instead of burning it, producing on average 95% less harmful chemicals compared to cigarettes.*
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
* “95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information.
How it works.
Watch how to set up your device in 3 easy steps.
Remove your holder from pocket charger.
Heating will begin automatically.
Try TEREA flavours.
Hard to choose?
Compare the IQOS ILUMA range to see what device is right for you.
IQOS ILUMA™ is designed to be used only with TEREA™ sticks. Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children. More information on www.iqos.com.