What is heated tobacco?
Our heated tobacco products are an electronic device, IQOS, that heats tobacco without burning it so you can expreience real tobacco taste.
The majority of smokers who switch to IQOS completely quit cigarettes.*
* PMI Financials or estimates, IQOS user panels and PMI Market Research as of June 2023. PMI heat-not-burn product users who have completely quit cigarettes and for whom PMI tobacco sticks represent at least 70% of their past 7-day heated tobacco consumption.
IQOS is a better alternative to cigarettes.
This product is not risk-free and provides nicotine which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.
Heating instead of burning means
No combustion- No ash
- No smoke
With IQOS, experience…
Real tobacco taste- Less smell then cigarettes
- Cigarette-like satisfaction*
Try TEREA flavours.
IQOS ILUMA™ is designed to be used only with TEREA™ sticks. Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children. More information on www.iqos.com.