What is IQOS?
IQOS is a smoke-free alternative to cigarettes. Enjoy cigarette-like satisfaction1, with no ash and less smell than cigarettes.
3 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).
* Compared to cigarettes. Important information: IQOS is not risk-free. Average reduction in the levels of a range of harmful chemicals from IQOS (9 so-called “priority toxicants” identified by the WHO) compared to the smoke from a reference cigarette (3R4F). Based on Health Canada’s Intense Smoking Regime without nicotine.
That's why 14,2 million smokers* worldwide have already switched to IQOS:
* PMI Financials or estimates, IQOS user panel and PMI Market Research. As of December 2022, IQOS users who have completely quit smoking and for whom PMI Heatsticks represent at least 70% of their past 7-day tobacco consumption.
Real Tobacco
The experience of tobacco begins with the harvest.
Selected raw materials, years of experience and expertise are the foundation of our TEREA tobacco variety.
From intense and toasted to fine and soft: Find exactly the tobacco pleasure that suits you.
Tobacco experience that fits your daily life.
Experience great tobacco variety with IQOS ILUMA, with no ash or cigarette smoke odor in your hair and clothes.
That's tobacco experience, redefined.
Next Level Technology - this is how it works:
Hard to choose?
Compare the IQOS ILUMA range to see which device is right for you.
New
IQOS ILUMA i PRIME
Most refined and advanced.
ILS 420
Touch Screen- Pause Mode
- FlexBattery
- FlexPuff
- Autostart
- Up to 3 consecutive uses*
New
IQOS ILUMA i
Familiar design. Enhanced experience.
ILS 220
- Touch Screen
- Pause Mode
- FlexBattery
- FlexPuff
- Autostart
- Up to 3 consecutive uses*
New
IQOS ILUMA i ONE
Pocket sized. All-in-one design.
ILS 160
Touch Screen- Pause Mode
- FlexBattery
- FlexPuff
- Autostart
- 20 consecutive uses
*Only available in Performance Mode when pause is not activated.
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Care you can count on, privileges to inspire you.