What is IQOS?
IQOS is a smoke-free alternative to cigarettes. Whether IQOS ILUMA PRIME, IQOS ILUMA or IQOS ILUMA ONE:
With our innovative heated tobacco devices, real tobacco is gently heated instead of burned.
The advantage: less harmful substances* and at the same time an exquisite variety of tobacco.
* Compared to cigarettes. Important information: IQOS is not risk-free. Average reduction in the levels of a range of harmful chemicals from IQOS (9 so-called “priority toxicants” identified by the WHO) compared to the smoke from a reference cigarette (3R4F). Based on Health Canada’s Intense Smoking Regime without nicotine.
That's why 14,2 million smokers* worldwide have already switched to IQOS:
* PMI Financials or estimates, IQOS user panel and PMI Market Research. As of December 2022, IQOS users who have completely quit smoking and for whom PMI Heatsticks represent at least 70% of their past 7-day tobacco consumption.
Real Tobacco
The experience of tobacco begins with the harvest.
Selected raw materials, years of experience and expertise are the foundation of our TEREA tobacco variety.
From intense and toasted to fine and soft: Find exactly the tobacco pleasure that suits you.
Tobacco experience that fits your daily life.
Experience great tobacco variety with IQOS ILUMA, with no ash or cigarette smoke odor in your hair and clothes.
That's tobacco experience, redefined.
