ILUMA I

What is IQOS?

IQOS is a smoke-free alternative to cigarettes. Enjoy cigarette-like satisfaction1, with no ash and less smell than cigarettes.

3 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).

* Compared to cigarettes. Important information: IQOS is not risk-free. Average reduction in the levels of a range of harmful chemicals from IQOS (9 so-called “priority toxicants” identified by the WHO) compared to the smoke from a reference cigarette (3R4F). Based on Health Canada’s Intense Smoking Regime without nicotine.

That's why 14,2 million smokers* worldwide have already switched to IQOS:
* PMI Financials or estimates, IQOS user panel and PMI Market Research. As of December 2022, IQOS users who have completely quit smoking and for whom PMI Heatsticks represent at least 70% of their past 7-day tobacco consumption.

iqos

iqos

Real Tobacco

The experience of tobacco begins with the harvest.

Selected raw materials, years of experience and expertise are the foundation of our TEREA tobacco variety.

From intense and toasted to fine and soft: Find exactly the tobacco pleasure that suits you.

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Tobacco experience that fits your daily life.

Experience great tobacco variety with IQOS ILUMA, with no ash or cigarette smoke odor in your hair and clothes.

That's tobacco experience, redefined.

Next Level Technology - this is how it works:

More to discover with IQOS.

More to discover with IQOS.

More to discover with IQOS.

Care you can count on, privileges to inspire you.

Hard to choose?

Compare the IQOS ILUMA range to see which device is right for you.

Garnet Red IQOS ILUMA i PRIME device and its charger

New

IQOS ILUMA i PRIME

Most refined and advanced.

ILS 420
  • Check mark sign iconTouch Screen
  • Check mark sign iconPause Mode
  • Check mark sign iconFlexBattery
  • Check mark sign iconFlexPuff
  • Check mark sign iconAutostart
  • Check mark sign iconUp to 3 consecutive uses*

Breeze Blue IQOS ILUMA i device and its charger

New

IQOS ILUMA i

Familiar design. Enhanced experience.

ILS 220
  • Check mark sign iconTouch Screen
  • Check mark sign iconPause Mode
  • Check mark sign iconFlexBattery
  • Check mark sign iconFlexPuff
  • Check mark sign iconAutostart
  • Check mark sign iconUp to 3 consecutive uses*

Breeze Blue IQOS ILUMA i ONE device

New

IQOS ILUMA i ONE

Pocket sized. All-in-one design.

ILS 160
  • Minus sign iconTouch Screen
  • Minus sign iconPause Mode
  • Minus sign iconFlexBattery
  • Check mark sign iconFlexPuff
  • Check mark sign iconAutostart
  • Check mark sign icon20 consecutive uses

*Only available in Performance Mode when pause is not activated.

Hand holding an IQOS ILUMA device

More to discover with Services & Privileges

Care you can count on, privileges to inspire you.