What is heated tobacco?
Our heated tobacco devices are electronic devices that heat real tobacco. Unlike cigarettes, the tobacco is not burned but gently heated.
For real tobacco experience.
Heated tobacco device, e-cigarette, cigarette: what are the differences?
IQOS ILUMA heated tobacco devices gently heat real tobacco. By contrast, e-cigarettes vaporize liquids, and cigarettes burn tobacco.
Heating tobacco means:
- No fire and no hot embers
- No cigarette smoke
- No unpleasant smoke smell
- No ash flying around
With IQOS you will enjoy:
- Real tobacco
- Seven varieties of tobacco sticks
- Less harmful substances*
* Compared to cigarettes. Important information: IQOS is not risk-free.
Average reduction in the levels of a range of harmful chemicals from IQOS (9 so-called “priority toxicants” identified by the WHO) compared to the smoke from a reference cigarette (3R4F). Based on Health Canada’s Intense Smoking Regime without nicotine.
7 out of 10 smokers who try IQOS leave cigarettes behind.
Source: PMI Financials or estimates, IQOS user panel and PMI Market Research.
* The reduction of harmful substances is not to be equated with a reduction of risk. Important information: IQOS is not risk-free. Average reduction in the levels of a range of harmful chemicals from IQOS (9 so-called “priority toxicants” identified by the WHO) compared to the smoke from a reference cigarette (3R4F). Based on Health Canada’s Intense Smoking Regime without nicotine.
This is how intuitively IQOS ILUMA works.
Real tobacco.
Discover TEREA tobacco sticks, specially designed for IQOS ILUMA.
- The highest level of attention to detail in the production.
- Consistently pleasant tobacco experience.
- 6 different flavors from intense and roasted to fine and soft.
Find exactly the tobacco experience that suits you.