What is IQOS ILUMA i Electric Purple?
The IQOS ILUMA i Electric Purple: More than a colour
Electric Purple is not just another shade, it’s a bold new chapter in the IQOS ILUMA i story. Available across the entire range (IQOS ILUMA i PRIME, IQOS ILUMA i and IQOS ILUMA i ONE), this vibrant colour represents curiosity in motion: daring, dynamic and unforgettable.
Each device in the IQOS ILUMA i family is powered by the SMARTCORE INDUCTION SYSTEM™ - a bladeless heating innovation specially designed to work exclusively with IQOS ILUMA devices, delivering a consistent experience.
Electric Purple is more than just a colour. It embodies the IQOS belief that Curiosity is Electric, it’s that spark of energy when you see, feel, or experience something new. It’s not only about color, but also about style, expression, and individuality.
The Chance to Win with Electric Dreams, a specially curated once in a lifetime experience in Dubai, Portugal or Slovenia
With the new IQOS ILUMA i Electric Purple or any other IQOS ILUMA device, you have the chance to win one of the three Electric Dreams whether you’re a new adult IQOS user or already part of the IQOS community. Terms and Conditions apply.
Electric Surprises: Win one of the hundred local electrifying surprises
Discover local luxury escapes, extraordinary dining, immersive experiences and stylish Electric Rewards come together to spark curiosity and make your moments electric. By participating, stand a chance to win prizes such as indulgent escapes to Banjaran Hot Springs, a cruise experience, and immersive fine dining adventures. Other electric rewards include an Apple Watch, Beats headphone, Samsung Galaxy Tab, eye massager, and much more.
The contest period is scheduled to take place from 28 January until 31 March 2026, with both dates included as contest period. (Terms and conditions apply)
How to take part
- New to IQOS?
Purchase the new Electric Purple or any IQOS ILUMA device, register it, and submit your creative entry* for a chance to win amazing prizes, subject to the contest terms and conditions.
*Your creative entry must be an original, faceless photo featuring your IQOS ILUMA device with at least one purple element and complies with the content guidelines in the Terms and conditions.
- Already an IQOS user?
*For adult smokers who have not purchased and registered an IQOS, lil or VEEV device and would otherwise continue smoking or using other nicotine products.
The 3 Electric Dreams
The three Electric Dreams invite you to experience curiosity in its most unforgettable forms.
Race where the city meets the sea in Portugal with Cargo-Karting from 23rd-26th September 2026.
Hear ice sing in Slovenia at Beats Below Zero where a glacial cathedral echoes digital sounds for a unique concert from 1st – 4th October 2026.
Finally, relax and surrender to Sleep-in symphony in Dubai, a rare invitation to fall asleep beneath an orchestra, where stillness and intimacy take the spotlight, happening from 22nd–25th October 2026.
Winner for each global Electric Dreams is entitled to bring one (1) plus-one for the experience. Each experience is electric, unforgettable, and designed for the curious who live for stories worth telling.
Reasons to choose IQOS ILUMA i Electric Purple
Choosing IQOS ILUMA i Electric Purple means more than picking a device. It’s about embracing advanced features and a bold design that reflects your style. Here’s why:
1. Heated, Not Burned: IQOS ILUMA i heats SMARTCORE STICKS™ from the inside with no smoke and no ash.
2. Smart Features: With Autostart, Pause Mode and Touch Screen, you can now see information about your experience and tailor your device to your preference. It's an enhanced experience by our latest technology.
3. Seamless Experience: Autostart function makes use effortless and intuitive.
4. Stylish design: Electric Purple isn’t just a shade, it’s curiosity in colour. Vibrant, contagious, unforgettable, it elevates your style.
Smart Features that spark curiosity
- Autostart: the device activates automatically when a SMARTCORE STICKS™ is inserted, making use seamless and effortless.
*Only available during the first 3 minutes of the session. When pause is activated, it gives you up to two consecutive sessions and pause is available only for one of them.
- Touch Screen: check your device status and personalise your experience with a simple tap.
- Up to 20 uses per full charge: designed to keep up wherever curiosity takes you.
From the premium elegance of IQOS ILUMA i PRIME , to the balanced design of IQOS ILUMA i and the compactness of IQOS ILUMA i ONE, the range blends cutting-edge technology with a personal touch. And now, with Electric Purple, it adds a permanent colour that doesn’t just complement your style, it amplifies it.
Is the new IQOS ILUMA i Electric Purple different from other IQOS ILUMA i Devices? Is it a Limited-Edition Device?
No, the IQOS ILUMA i Electric Purple is not a new model or a limited-edition device. It’s a permanent colour option added to the IQOS ILUMA i range. It’s available across all three devices: IQOS ILUMA i PRIME, IQOS ILUMA i and IQOS ILUMA i ONE.
Alongside Electric Purple, the IQOS ILUMA i devices come in a variety of colours to suit your style. IQOS ILUMA i and the IQOS ILUMA i ONE share a vibrant palette of five colours, including Electric Purple, Breeze Blue, Digital Violet, Leaf Green, and Midnight Black. IQOS ILUMA i PRIME introduces its own elegant selection featuring Electric Purple, Breeze Blue, Garnet Red and Midnight Black.
Where to buy IQOS ILUMA i Electric Purple
IQOS ILUMA i Electric Purple is available both online and in-store. Explore the full range and purchase your favourite device online:
- IQOS ILUMA i PRIME Electric Purple
- IQOS ILUMA i Electric Purple
- IQOS ILUMA i ONE Electric Purple
Want to see the new Electric Purple color in person? Use the IQOS Store Locator to find your nearest store and experience the full power of curiosity.
