A better alternative
to smoking

Enjoy a brighter future when there's fewer harmful chemicals.

Discover IQOS

Switch to IQOS now

5 packs of HEETS for trial!

Because trying is free.

Switch now to our best alternative to cigarettes.

Try for first

*Only for new customers from 03.05. to 27.06.2021 with 5 HEETS packages to try. As long as stocks last.

Switch and discover real satisfaction

Not another vape. Real tobacco.
Available in menthol and tobacco tastes.

Make the switch

*95% less represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F)

Heated tobacco

True taste of real tobacco. Heat-not-burn technology.

Buy now

Our alternatives

  • Heated tobacco
  • Vaping made right
Smiling woman holding a white IQOS 3 holder with HEETS stick

Heated tobacco

True taste of real tobacco. Heat-not-burn technology.

Learn more

Shop IQOS

Smiling man with woman's hands hiding his eyes, she's holding a velvet gray IQOS VEEV device

Vaping Made Right

Expertly crafted flavours. A vape you can trust.

Learn more

Shop IQOS VEEV

Which model is right for you ?

Explore

We IQOS Because …

 Discover why millions of adult smokers around the world have switched to IQOS.*

Satisfying

Flying pig

No tar

No smoke

*Source: Status as of June 2019. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market.

HEETS made for IQOS

Discover a world of flavour.

Explore

Pods made for IQOS VEEV

E-liquid in a wide range of flavours.

Explore

 

Free delivery

Delivery is free and only takes 1-3 days


Free return shipping

Returns are always free of shipping costs for you


Personnal support

IQOS CARE is always there for you

More to discover with myIQOS

Care you can count on. Privileges to inspire you.

More to discover with myIQOS

Care you can count on. Privileges to inspire you.

Care you can count on

Access our personal coaches for support on how to get the best use from your IQOS.

Loyalty rewards

Earn points for member offers, device upgrades and exciting benefits.

Peace of mind

Accidental damage cover, rapid replacement and international assistance.

Discover IQOS benefits