The science and vision behind IQOS.
IQOS is the combination between science, technology and vision.
Science behind heated tobacco.
We believe in science. We believe it can change the lives of millions of smokers, who would otherwise continue to smoke. That's why, we recruited scientists to work on an important idea: developing less harmful products that cigarette smokers can switch to if they don’t quit. Hundreds of scientists and engineers at PMI’s global Research and Development centers in Switzerland and Singapore have developed and evaluated IQOS, an innovative electronic device that heats and not burns tobacco. It produces a tobacco vapour that delivers tobacco taste and nicotine.
Tested to the highest standards.
IQOS has gone through robust scientific assessments, including, to-date, 18 non-clinical and 10 clinical studies involving thousands of participants.
The totality of evidence available shows that, while IQOS use is not risk-free, switching completely to IQOS presents less risk to your health than continuing to smoke cigarettes.
Why heating is better.
Technology – the world revolves around it. Over the years, it has radically changed our lives for the better. The way we work, the way we communicate, the way we travel. By combining science and technology is how we developed a better alternative to continued smoking. IQOS is changing for the better the way adult smokers, who would otherwise continue to smoke, can enjoy tobacco.
IQOS heats tobacco instead of burning it for a simple reason: the burning of tobacco emits high amounts of harmful chemicals like carbon monoxide.
IQOS ILUMA SMARTCORE INDUCTION SYSTEMTM technology and IQOS HeatControlTM technology prevent tobacco from burning, which means they significantly reduce the number and level of harmful chemicals emitted compared to cigarette smoke.
Heating technology.
Cigarettes burn tobacco, reaching high temperatures, and producing ash, tar, and smoke with high number and levels of harmful chemicals. Cigarette smoke is a complex mixture of over 6000 chemical substances, around 100 of which have been linked to smoking-related diseases by public health authorities.
IQOS ILUMA SMARTCORE INDUCTION SYSTEM™ technology and IQOS HeatControl™ technology heat tobacco to a lower temperature , ensuring that combustion does not occur. Because there is no combustion, IQOS does not produce smoke. It generates a tobacco vapour that brings you a high-quality tobacco taste experience with 95% less* harmful chemicals compared to cigarettes.
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
* Reduction in levels of the 9 harmful chemicals the World Health Organisation recommends to reduce in cigarette smoke, which do not include nicotine. See Important information.
Cigarettes produce tar, IQOS doesn’t.
Tar is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from tar and consists of significantly lower levels of harmful chemicals.* Switching completely to IQOS is less harmful than continuing to smoke.**
IMPORTANT INFORMATION: The absence of tar does not mean that IQOS is risk-free. IQOS provides nictotine which is addictive.
* Reduction in levels of the 9 harmful chemicals the World Health Organisation recommends to reduce in cigarette smoke, which do not include nicotine.
**Based on the totality of evidence available for IQOS in comparison with continuing to smoke. See important information.
Tobacco vapour vs smoke.
IQOS tobacco vapour is less harmful than cigarette smoke. To demonstrate this, we conducted a comprehensive assessment program that included 10 clinical studies on aerosol chemistry (as well as data from 18 non-clinical studies), and involved thousands of participants in the US, Japan, UK and Poland. Evidence demonstrates that switching completely to IQOS, while not risk-free, presents less risk of harm compared with continuing to smoke cigarettes.
IQOS emits less harmful chemicals than cigarettes.
Cigarettes burn tobacco, which produces high amounts of carbon monoxide. IQOS doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes.*
Important information: This does not mean a 98% reduction in risk and carbon monoxide is only one of many harmful chemicals in cigarette smoke. IQOS is not risk-free, and delivers nicotine which is addictive.
*We measured the level of the 9 harmful chemicals the World Health Organisation recommends to reduce in cigarette smoke, which do not include nicotine, and these are reduced on average by 95%. See important information.
IQOS ILUMATM is designed to be used only with TEREATM sticks. Do not ingest or disassemble TEREATM sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children. More information on www.iqos.com