Good Conversion Practices for PMI’s Smoke-free Products

Philip Morris (Pakistan) Limited is an affiliate of Philip Morris International ("PMI"). PMI offers a variety of quality, scientifically substantiated smoke-free products such as IQOS ILUMA PRIME.

• Cigarette smoking causes serious diseases and is addictive. Without question, the best decision any smoker or a nicotine user can make is to quit tobacco and nicotine use altogether. 

• Minors should not use tobacco or nicotine in any form. 

• PMI’s smoke-free products are for adults who would otherwise continue to smoke or use other nicotine products.

• We do not offer PMI’s smoke-free products to people who have never used tobacco or nicotine products or who have quit using tobacco and nicotine products. Our smoke-free products are not alternatives to quitting and are not designed as cessation aids.

• PMI’s smoke-free products are not risk free and contain nicotine, which is addictive. 

• We inform consumers of all relevant safety information about our smoke-free products.

IQOS ILUMA PRIME is a device with heat-not-burn technology that is intended to be used with SMARTCORE STICKS^TM. It is intended for adult consumers who continue to smoke or use other nicotine products.

Safety Warnings & Instructions FOR IQOS ILUMA PRIME WITH SMARTCORE STICKS^TM

Tobacco and Nicotine use

• SMARTCORE STICKS^TM used with IQOS ILUMA PRIME  are not risk free and contain nicotine, which is addictive.

• The best way to reduce tobacco- and nicotine-related health risks is to quit tobacco and nicotine use altogether.

• Some users of nicotine-containing products may experience abdominal pain, chest pain, choking sensation, cough, difficulty breathing, dizziness, dry mouth, dry throat, gingivitis, headache, malaise, nasal stuffiness, nausea, mouth irritation, palpitations, throat irritation, and vomiting.

• Nicotine-containing products should not be used by people who have or are at risk of heart disease, are diabetic, are epileptic, or are experiencing seizures.

• Nicotine-containing products should not be used during pregnancy or while breast-feeding.  If you are pregnant, breast-feeding, or think you may be pregnant, you should quit tobacco and nicotine use altogether.

• Stopping smoking or switching to IQOS ILUMA PRIME with SMARTCORE STICKS  may require the adjustment of the dosing of certain medicines (e.g. theophylline, clozapine, ropinirole).  

• If you have questions about whether you should use IQOS ILUMA PRIME given an existing health condition, consult a health care professional.

Use of IQOS ILUMA PRIME and SMARTCORE STICKS^TM 

Only use:  IQOS ILUMA PRIME is used with SMARTCORE STICKS^TM. 

• Never use IQOS ILUMA PRIME with a cigarette or similar products. Doing so may cause injury.

• Do not modify SMARTCORE STICKS^TM. Doing so may result in injury. 

Prior to use of a product, users should read the full Safety Warnings & Instructions, which contain important safety information about the use of the product. 

Safety Warnings & Instructions for IQOS ILUMA Prime

Battery Degradation

IQOS ILUMA PRIME including holders, contain a lithium-ion battery. The lithium-ion battery in the devices is a consumable component that degrades with usage and age. This is a natural process common to all rechargeable lithium-ion batteries. As the battery ages, the active ingredients inside the battery become less capable of retaining energy, resulting in a permanent decrease in maximum battery capacity and usable energy. In addition, the active ingredients become less effective in delivering energy, resulting in a decrease of the battery’s ability to provide sufficient power for electronic device components to operate. As a result, where relevant, the duration of experience may appear to be shorter, the number of puffs or experiences  with one full charge may appear to be fewer, the second consecutive use might be shorter or missing, or some device features, such as autostart or double tap for the  IQOS ILUMA holder, may not perform. 

The battery is a chemical system that requires certain temperature ranges during charge and discharge to work optimally and minimize battery capacity degradation over its lifetime. Although your device has a specific operating range within which the device will function, operating at the extreme ends of this range will degrade your battery faster. Your device comes with customized software to control the charging parameters in order to maximize the life of your device. These algorithms can support the longevity of your battery life, but they can still never fully mitigate the normal aging mechanisms of lithium batteries. High and low temperature operation of your device will accelerate the natural degradation of your battery. Even if you do not use your device the batteries contain chemical systems which can still degrade over time. In order to slow the battery degradation process, we recommend charging your device within the recommended temperature zone, not keeping it discharged for long periods of time and using the charging cables and power adaptors that come together with the device as per the user guides.

Is using IQOS safe or risk-free?  No. IQOS with SMARTCORE STICKS^TM is not risk-free and delivers nicotine, which is addictive. The best option is to quit tobacco and nicotine use altogether. 

Is nicotine harmful?  Nicotine is addictive.  However, it is not the main cause of smoking related diseases. 

What is the metal inside SMARTCORE STICKS^TM ? Should I be concerned? SMARTCORE STICKS^TM are designed to be used only with IQOS ILUMA devices that have SMARTCORE INDUCTION SYSTEM^TM, which uses a metal heating element coated with stainless steel and placed inside a SMARTCORE STICKS^TM for heating. SMARTCORE STICKS^TM should be kept out of reach of children and pets at all times and should not be taken apart, as the metal heating element has sharp edges. Swallowed SMARTCORE STICKS^TM can cause serious injury to internal organs due to the presence of this metal heating element.  If SMARTCORE STICKS^TM are swallowed, seek medical attention immediately. Always dispose of SMARTCORE STICKS^TM immediately after use according to local waste disposal regulations.