Discover IQOS.
Join millions of adult smokers who have switched from cigarettes to IQOS smoke-free alternatives. Make IQOS your better choice for a smoke free life.
Important information: IQOS is not risk-free.
Heated tobacco devices use carefully selected and processed tobacco to ensure an even heat that delivers taste and satisfaction.
Made with high-grade ingredients and in a sealed flavour pod, VEEV e-liquid is heated by a metallic MESH in a device that offers a responsive draw. Vaping made right.
IQOS smoke-free devices leave no smoke and less lingering smell compared to cigarettes.
"IQOS was the turning point for both me and my partner. Comfortable, practical, functional. Never-more without. Fully satisfied."
Science meets dedication.
IQOS is dedicated to providing smoke-free choices for adult smokers. Over 400 scientists and engineers are working on state-of-the-art alternatives to cigarettes.
Like to know more about IQOS heat-not-burn technology?
Expertly crafted flavours.
A vape you can trust.
Heated tobacco
Like to know more about IQOS heat-not-burn technology?
Vaping made right
Expertly crafted flavours.
A vape you can trust.
Here for you. From day one.
IQOS offers exclusive benefits, support and care you can count on.
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Loyalty and rewards
Earn points for exclusive member offers, device upgrades and more exciting benefits.
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Personalised experience
Access our personal coaches for support on best use of your IQOS. Don’t switch alone.
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Peace of mind
Accidental damage cover, rapid replacement and international assistance.
