Philip Morris International presents the new IQOS ILUMA: the revolution in the IQOS world

• The new technological system for heating induction tobacco allows a superior experience compared to previous IQOS devices.
• With IQOS ILUMA the company aims to achieve its vision of a smoke-free future by eliminating cigarettes in the shortest possible time.

Stefano Volpetti, President of Smoke-Free Products Category & Chief Consumer Officer of PMI, said that IQOS ILUMA represents the greatest innovation ever at PMI. The company - continues Volpetti - puts its consumers at the center of every action, and IQOS ILUMA is proof of this: starting from their feedback, in fact, Philip Morris International has created a superior product, which is not only the most innovative made so far, but also the simplest and most intuitive. A commitment to innovation is central to the company's mission to build a smoke-free future, and IQOS ILUMA represents a further step forward in our joint efforts to accelerate cigarette elimination globally.

The new IQOS ILUMA is the first IQOS device to feature induction technology to heat tobacco from the inside without using a blade in the device. Compared to previous versions, this means no tobacco residue in the device, less odor, and no need to clean the device. Thanks to this set of features, the company aims to offer a simpler and more technologically reliable product for those adults who would otherwise continue to smoke. The innovative heating technology of IQOS ILUMA is the SMARTCORE INDUCTION SYSTEM™ which heats tobacco sticks from the inside.

The IQOS ILUMA device will be available in Kyrgyzstan in three versions: IQOS ILUMA PRIME, IQOS ILUMA and IQOS ILUMA ONE. The devices are designed differently to allow consumers aged 18 years and older to make a choice that best suits their preferences. As with previous models, IQOS ILUMA heats tobacco instead of burning it, thus avoiding smoke and ash. As of June 2023, 19.4 million adult smokers have already switched to IQOS globally*.

Philip Morris' global goal is that by 2025 at least 40 million adult cigarette smokers, who would otherwise continue to smoke, would choose to switch to combustion-free products.

*Data based on PMI financial statements (excluding Russia and Ukraine), surveys of IQOS users and PMI market analysis. IQOS users who have completely given up cigarettes, for whom consumption of heated tobacco sticks PMI is at least 70% of all heated tobacco consumption over the past 7 days.

Philip Morris International: Building a Smoke-Free Future

Philip Morris International (PMI) is leading the transformation of the tobacco world: creating a smoke-free future with the aim of replacing cigarettes for the benefit of all those adult smokers who would otherwise continue to smoke, society, its employees, shareholders. PMI is one of the market leaders in manufactured tobacco, combustion-free products – including their electronic devices and accessories – and other nicotine-containing products marketed outside the U.S. market. PMI is building its future thanks to the category of smoke-free products which, although not without risks, represent a valid alternative to cigarette smoking. Thanks to the multidisciplinary expertise employed in the development of its products, the state-of-the-art infrastructure and the validation of scientific research, PMI wants to ensure that its combustion-free products can meet the preferences of its consumers and the strict requirements required by law. The smoke-free product portfolio includes heated tobacco products, nicotine-containing vaping products and oral nicotine products. As of September 30, 2022, excluding Russia and Ukraine, PMI's alternative products to smoking are on the market in 70 countries, and PMI estimates that approximately 13.5 million adults worldwide have already switched to IQOS and quit smoking cigarettes. With a solid foundation and significant experience in life-sciences, in February 2021 PMI announced its willingness to expand in this field, providing innovative products and solutions that aim to meet consumer needs. For more information you can visit pmi.com and pmiscience.com.

¹Source: Global PMI estimate of total market sales of heated tobacco units in December 2019 (excluding China and the US).
²IQOS ILUMA is designed to be used only with TEREA tobacco sticks. TEREA tobacco sticks should not be used with older IQOS generations, as this may cause damage to the device.