IQOS Heats tobacco instead of burning it
IQOS ORIGINALS
No ash, No smoke and less smell.

What is IQOS?
IQOS offers a range of heated tobacco and vaping products, designed to provide a satisfying experience without ash, smoke and less smell than cigarettes.

Cigarrettes expose others to smoke – IQOS doesn't.
IQOS doesn't produce smoke or second hand smoke. It produces a tobacco vapor that contains significantly less harmful chemicals, resulting in less impact on the air around you and others compared to cigarette smoke.
IQOS doesn't burn tobacco, so there are 95% les harmful chemicals generated compared to cigarettes*.
IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk free..
* Source: We measure the levels of certain harmful chemicals prioritized to be reported by reputable public health organizations, and these are reduced on average by 95% compared to cigarette smoke (excluding nicotine)
* “95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3RF4F)
I IQOS because…
Discover the reasons why millions of adults smokers around the world switched to IQOS



*Even IQOS doesn't produce tar, IQOS is not a risk-free product, it is used with tobacco units, which contain nicotine, which is addictive.
Discover our HEETS
It is heated not burnt
IQOS heats tobacco instead of burning it. Say Good-bye to ash and cigarette smoke smell.
Real Tobacco taste
satisfaction
Enjoy a variety of heated tobacco flavors, from rich and warm to aromatic and fresh.
All-in-one, compact device
Pocket sized, all-in-one device, perfect for your on-the-go moments.