What is heated tobacco?
Heated tobacco devices heat tobacco instead of burning it. As a result there is no fire, ash, or cigarette smoke, just real tobacco satisfaction.
What are the benefits of IQOS for you?​
IQOS heats tobacco instead of burning it so it doesn't produce smoke.
Less coughing
Clinical studies show that after 3 months of switching fully to IQOS you can cough less compared to continue smoking*.
Better breathing
Clinical studies show that after 6 months of switching completely to IQOS, you can breathe better compared to continue smoking*.
Better for lung function
Switching completely to IQOS is better for your lung function compared to continue smoking.
IMPORTANT INFORMATION: IQOS is not risk-free and contains nicotine which is addictive​
*6 months of clinical studies conducted in the USA with 984 smokers
How heated tobacco works
Insert the tobacco unit into your device
Each device has a uniquely designed tobacco stick to deliver a real tobacco taste.
Tobacco is heated to a lower temperature
The devices heat the tobacco instead of burning it. Producing a vapor rather than smoke.
Enjoy the authentic taste of tobacco
No fire, ashes or cigarette smoke. Just real tobacco taste satisfaction.
Cigarette exposes others to smoke – IQOS doesn’t.
IQOS doesn’t produce smoke or second-hand smoke. It produces a tobacco vapor that contains significantly less harmful chemicals, resulting in less impact on the air around you and others compared to cigarette smoke.
IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk free.
* Source: We measure the levels of certain harmful chemicals prioritized to be reported by reputable public health organizations, and these are reduced on average by 95% compared to cigarette smoke (excluding nicotine).
* “95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3RF4F).