What is heated tobacco?
Heated tobacco devices heat tobacco instead of burning it. As a result there is no fire, ash, or cigarette smoke, just real tobacco satisfaction.
What are the benefits of IQOS for you?
IQOS heats tobacco instead of burning it so it doesn't produce smoke.
Less coughing
Clinical studies show that after 3 months of switching fully to IQOS you can cough less compared to continue smoking*.
Better breathing
Clinical studies show that after 6 months of switching completely to IQOS, you can breathe better compared to continue smoking*.
Better for lung function
Switching completely to IQOS is better for your lung function compared to continue smoking.
IMPORTANT INFORMATION: IQOS is not risk-free and contains nicotine which is addictive
*6 months of clinical studies conducted in the USA with 984 smokers
How heated tobacco works
Insert the tobacco unit into your device
Each device has a uniquely designed tobacco stick to deliver a real tobacco taste.
Tobacco is heated to a lower temperature
The devices heat the tobacco instead of burning it. Producing a vapor rather than smoke.
Enjoy the authentic taste of tobacco
No fire, ashes or cigarette smoke. Just real tobacco taste satisfaction.
Cigarette exposes others to smoke – IQOS doesn’t.
IQOS doesn’t produce smoke or second-hand smoke. It produces a tobacco vapor that contains significantly less harmful chemicals, resulting in less impact on the air around you and others compared to cigarette smoke.
IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk free.
* Source: We measure the levels of certain harmful chemicals prioritized to be reported by reputable public health organizations, and these are reduced on average by 95% compared to cigarette smoke (excluding nicotine).
* “95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3RF4F).