Discover TEREA.

Next level tobacco experience.

Discover TEREA, made exclusively for IQOS ILUMA. The ingenious SMARTCORE INDUCTION SYSTEMTM brings you improved draw, taste consistency from stick to stick, and less lingering smell than cigarettes, according to most consumers* - available in 14 flavours.
 

* 90% agreement amongst 674 adult consumers in Japan and Italy, 2020 – 2021.

TEREA Gold

Discover the new balanced & crisp tobacco experience.

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Packs of TEREA heat sticks.

Made for each other.

IQOS ILUMA pioneering bladeless SMARTCORE INDUCTION SYSTEMTM works in harmony with TEREA sticks. Together they redefine the principles of tobacco heating for an improved tobacco taste experience.

A person holding a pack of TEREA sticks while holding an IQOS ILUMA device.

Next level experience.

The heart of the new bladeless SMARTCORE INDUCTION SYSTEMTM is the metal heating element placed at the core of the tobacco stick.

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An illustration showing the SMARTCORE INDUCTION SYSTEMTM inside IQOS ILUMA devices.

Do not use IQOS ILUMA and TEREA sticks with IQOS devices of previous generations, as this may cause damage to your device. Do not ingest or disassemble TEREA sticks. This product contains a sharp metal part that can cause serious injury if swallowed. Keep out of reach of children. Visit important information.

The TEREA Stick

An IQOS ILUMA device with a TEREA stick being fitted compared to an IQOS 3 device which should not be used with TEREA.

Made for IQOS ILUMA.

Made for IQOS ILUMA.

Because TEREA tobacco sticks feature a fully sealed tobacco part they are not compatible with IQOS 3 DUO or any earlier blade generation devices. Using a TEREA stick in a device with blade heating technology may damage the blade.
 

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Discover TEREA flavours.

Used exclusively with IQOS ILUMA devices

TEREA Gold NEW

Balanced and crisp.

Explore the TEREA range

Find your flavor

TEREA Summer Breeze Menthol NEW

A tobacco blend balanced with refreshing crip menthol and enriched with bold fruity aroma notes and floral nuances. 

Explore the TEREA range

Find your flavor

TEREA Tropical Swift Menthol NEW

A rounded tobacco blend with deep refreshing menthol complimented by rainforest fruit aromas. 

Explore the TEREA range

Find your flavor

TEREA Bronze

Rich and aromatic tobacco blend enriched with cocoa and dry fruit aroma notes.

Explore the TEREA range

Find your flavor

TEREA Sienna

Rounded and toasted tobacco blend matched with earthy nuances and subtle light tea aroma notes.

Explore the TEREA range

Find your flavor

TEREA Teak

Balanced and toasted tobacco blend coupled with creamy and nutty aroma notes.

Explore the TEREA range

Find your flavor

TEREA Amber

Rounded and roasted tobacco blend layered with nutty aroma notes.

Explore the TEREA range

Find your flavor

TEREA Yellow

Mellow and aromatic tobacco blend coupled with effervescent zesty aroma notes.

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Find your flavor

TEREA Silver

Balanced and toasted tobacco blend gently refined with light aroma notes of spicy herbs.

Explore the TEREA range

Find your flavor

TEREA Turquoise

Crisp menthol cooling coupled with a lightly toasted tobacco blend and enriched by subtle zesty aroma notes.

Explore the TEREA range

Find your flavor

TEREA Purple Wave

Rich and aromatic tobacco blend, infused with crisp menthol cooling sensations and indulged in dark forest fruit aroma nuances.

Explore the TEREA range

Find your flavor

Do not ingest or disassemble TEREATM sticks. This product contains a sharp metal part that can cause serious injury if swallowed. Keep out of reach of children. See important information.

What is TEREA? 

What is TEREA? 

TEREA offer a range of tobacco taste experiences, from rich to refined and crisp. TEREA tobacco sticks are designed to be used only with IQOS ILUMA - available in 13 flavours.

TEREA offer a range of tobacco taste experiences, from rich to refined and crisp. TEREA tobacco sticks are designed to be used only with IQOS ILUMA - availabel in 13 flavours.

Buy TEREA

Buy TEREA

Packs of TEREA heat sticks.

Meticulous care at every step

A photograph of tobacco leaves.

Our mission

At every step, TEREA for IQOS ILUMA has been planned with precision to deliver the best tobacco experience yet. 

Cut tobacco leaves.

Quality checks

The superior quality tobaccos selected for TEREA are subject to rigorous checks. The crops are traced to farm level, and a series of comprehensive controls maintain the highest standards of leaf quality.

An IQOS TEREA tobacco stick used exclusively in IQOS ILUMA devices.

The final product

During the blending phase, each batch is analysed every 10 minutes. Only tobaccos that pass every step of our process and are of sufficiently high standard are then used in TEREA tobacco sticks.

Simple ways to switch.

  • Speak to an Expert
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 IQOS Experts are available to help you get started

 IQOS Experts are available to help you get started

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Pay monthly

Get your new device today and pay in 4 month interest free installments with Tabby

Get your new device today and pay in 4 month interest free installments with Tabby

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