What is heated Tobacco?
Heated tobacco is an alternative to smoking. It's real tobacco, just heated instead of burnt. That's why heated tobacco doesn't produce smoke, cigarette smoke smell or ash. Instead, it delivers real tobacco taste and satisfaction.
Using IQOS is simple
Insert a TEREA tobacco stick into the device, wait a few seconds,
and it's ready to use.
The technology heats the tobacco from the inside,
without producing ash or persistent smell.
Dare to choose
differently
95% lower levels of
harmful chemicals.*
100% of you. Authentic.
Confident. Present.
Sometimes, less
truly is more.
Less of what's
unnecessary. More
of what defines you.
*IQOS reduces on average 95% of harmful chemicals compared to cigarette smoke. This does not necessarily mean a reduction in risk. IQOS is not risk-free and contains nicotine.
Important Information: It does not necessarily equal a 95% reduction in risk. IQOS ILUMA i is not risk-free.
*Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See important information on iqos.com
Explore IQOS ILUMA i devices
Innovation in one device
Precision heating
IQOS ILUMA devices heats TEREA tobacco sticks, to release nicotine and flavour.
Real tobacco taste
By heating the tobacco, instead of burning it like conventional cigarettes, you get to enjoy the real taste of tobacco, without smoke, cigarette smoke smell or ash.
No cigarette smoke smell. No ash.
By heating, not burning the tobacco, our device delivers a clean experience.
*IQOS ILUMA i is designed for use exclusively with TEREA heated tobacco units.
Dare to choose what
matters
With IQOS, forget about smoke and odors from the past. Enjoy a different, cleaner experience and focus on what really matters.
This product is not risk free and provides nicotine, wich is addictive. Only for use by adults. E produkto aki no ta liber di riesgo I ta kontené nikotina, kua ta adiktivo. Solamente pa usuario adulto. Dit product is niet risicovrij en bevat nicotine, wat verslavend is. Alleen voor gebruik door volwassenen.