What is
heated tobacco?
Heated tobacco is an alternative to smoking. It's real tobacco, just heated instead of burnt. That's why heated tobacco doesn't produce smoke, cigarette smoke smell or ash. Instead, it delivers real tobacco taste and satisfaction.
How does IQOS heated tobacco work?
IQOS heated tobacco devices use advanced technology to heat specially designed tobacco sticks at a lower temperature than cigarettes, avoiding combustion. Since the tobacco doesn’t burn, IQOS releases 95% less harmful chemicals* than cigarettes.
IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
* Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important Information Section.
Explore the IQOS ILUMA range.
A better alternative
to continue smoking.
Unlock the benefits of IQOS heated tobacco
Real tobacco taste
By heating the tobacco, instead of burning it like conventional cigarettes, you get to enjoy the real taste of tobacco, without smoke, cigarette smoke smell or ash.
Less harmful chemicals than conventional cigarettes
Less harmful chemicals than conventional cigarettes. By heating tobacco, instead of burning it, IQOS creates 95%* less harmful chemicals than conventional cigarettes.
No smoke. No cigarette smoke smell. No ash.
IQOS creates less staining on your fingers, less smell on clothes, hands and hair compared to cigarettes.
Important information: This does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
* Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important Information Section.
More TEREA flavours to explore
Hard to choose?
Compare the IQOS ILUMA range to see which device is right for you.
IQOS ILUMA PRIME
Our most refined and advanced
Price Afl 215
135 minutes of charging time- Battery capacity for 20 uses
- 2 consecutive uses
- Autostart
- Smart gestures
- Holder lock
IQOS ILUMA
For a flexible and effortless experience
Price Afl 134
- 135 minutes of charging time
- Battery capacity for 20 uses
- 2 consecutive uses
- Autostart
- Smart gestures
- Holder lock
IQOS ILUMA ONE
Compact device on the go.
Price Afl 80
- 90 minutes of charging time
- Battery capacity for 20 uses
- 20 consecutive uses
This product is not risk free and provides nicotine, wich is addictive. Only for use by adults. E produkto aki no ta liber di riesgo I ta kontené nikotina, kua ta adiktivo. Solamente pa usuario adulto. Dit product is niet risicovrij en bevat nicotine, wat verslavend is. Alleen voor gebruik door volwassenen.