The IQOS Anniversary Celebration is Here

3/30/2026

We’re marking a major milestone this month—our IQOS anniversary—and we’re inviting you to celebrate with us. As part of our anniversary celebration, we’re introducing two limited-time offers to thank our community for being a part of our journey. Save big on select products or share IQOS with a loved one* and unlock bigger rewards all month long. Don’t miss out—hop on these savings and bonus rewards before they end on April 12.  

$20 off any 2 HEETS cartons 

Just add any two cartons to your cart and enjoy an automatic $20 discount—no promo code required.** Shop online or shop at a Pop-Up Shop today.

Help a friend leave the smell of cigarettes behind for good. Give $40. Get $40.

Our anniversary is the perfect time to share IQOS with a (legal‑aged 21+) smoker friend who's ready to make the switch to no fire, no ash, and less smell than cigarettes. Enjoy bigger referral rewards between March 30 and April 12 when you help someone discover the difference IQOS can make in their life.  

How it works: 

Share your unique referral code with someone ready to start their IQOS journey, and they’ll receive $40 (usually $30—that’s a $10 bonus) toward a Starter Kit. After they make their first purchase, you’ll earn $40 too. The best part? You can refer up to 10 people. Start earning bigger rewards today. It’s not a party without you. Whether you’re purchasing HEETS or helping a friend start their IQOS journey, these limited-time offers are our way of saying thanks. Join us as we celebrate how far we’ve come. Don’t miss out—these offers end April 12. Here’s to another year of no fire, no ash, less smell than cigarettes, and more meaningful moments, innovations, and progress as we build a cigarette-free future—together.  

*Must be a (legal-aged 21+) nicotine user. 
**Terms and conditions apply. Limit of 4 cartons of HEETS, or the equivalent of 2 offers, per week during the promotional period (March 30–April 12).

IQOS is the first and only tobacco heating system authorized by the US FDA as a Modified Risk Tobacco Product.*

*This does not mean that IQOS is risk-free or that the FDA has approved or endorsed IQOS.