Accelerate the Future of Tobacco.
Introducing Gear Edition.

10/10/2025


What was a dot on the horizon is coming up fast. It’s time to stop idling in the past or get left behind. Something better has arrived. Introducing Gear Edition. Our first-ever limited edition in the U.S. Precision-built. Satisfying. With no fire, no ash, and less smell than cigarettes. This limited edition features a bold, racing-inspired design and delivers the satisfying IQOS ORIGINALS experience you know and love. Sleek, assertive, and built to stand out, the dynamic tri-color aesthetic puts the energy of the track right in the palm of your hand. There’s never been a better time to shift how you tobacco—and leave conventional cigarettes in the dust. 


Gear Edition is Moving Fast
 
Progress doesn’t wait. And neither should you. With a limited run of only 500 devices, your chance to own an IQOS ORIGINALS Gear Edition is speeding away. So, buckle up. Grab the wheel. And make a clutch move. The future of tobacco is accelerating. And you’re driving. 

Where to Buy IQOS ORIGINALS Gear Edition

Here's how you can get your hands on IQOS ORIGINALS Gear Edition:

Online
At our flagship 3rd & Congress IQOS Pop-Up Shop
At our Pop-Ups at Racing Events 
Via IQOS Experts

But don’t wait—this is a limited edition, and once it’s gone, it’s gone. Catch it before the checkered flag waves.

Gear Limited Edition

IQOS is the first and only tobacco heating system authorized by the US FDA as a Modified Risk Tobacco Product.*

*This does not mean that IQOS is risk-free or that the FDA has approved or endorsed IQOS.