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HEETS
Heated Tobacco vs. Cigarettes
If you’re exploring heated tobacco for the first time, you probably have a lot of questions. From how it compares to traditional cigarettes to what it costs, how often it needs cleaning, and even how many puffs you can expect per HEETS stick—there’s so much to discover.
Everything There is to Know about HEETS for IQOS
HEETS are tobacco sticks that are used with IQOS ORIGINALS. Thanks to HEATCONTROL TECHNOLOGY™, IQOS does not burn tobacco but heats it instead. Inside IQOS there is a special ceramic blade that heats the tobacco in the HEETS sticks to a regulated temperature. Unlike cigarettes, HEETS sticks do not need to be lit with matches or a lighter.
Which HEETS is Right for You?
HEETS come in five varieties: Bronze, Red, Amber, Green, and Blue. Each has a unique combination of characteristics—cooling (menthol), aroma, intensity, and body—to appeal to different tastes. Keep reading to determine which HEETS might be best for you.



