Welcome to the IQOS Circle.
Be the first.

Be one of the first to preview IQOS—the new
heated tobacco experience that's a satisfying alternative to smoking cigarettes.*

DISCOVER MORE


*3-month clinical studies conducted in US and Japan with 160 adult smokers
each under real conditions.

Welcome to the IQOS Circle.
Be the first.

Be one of the first to
preview IQOS—the new
heated tobacco
experience that's a
satisfying alternative
to smoking cigarettes.*

DISCOVER MORE

*3-month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions.

 

IQOS delivers real tobacco satisfaction because it uses real tobacco.

IQOS heats, not burns tobacco. Providing real tobacco taste. No fire. No ash. Less lingering smell than cigarettes.

WATCH NOW

IQOS is the first and only tobacco heating system authorized by the US FDA as a Modified-Risk Tobacco Product.**

**This does not mean that IQOS is risk-free or that the FDA has approved or endorsed IQOS.

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Find out why 30+ million users in over 70 countries use IQOS.***

***PMI Financials or estimates, IQOS user panels, and PMI Market Research as of October, 2024.

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Enjoy the perks of the IQOS Circle.

Enjoy the perks of the IQOS Circle.

Be among the first to
discover IQOS in the US.
Access exclusive
IQOS experiences.
 Get special
offers.
Be among the first to discover IQOS in the US.
Access exclusive IQOS experiences.
Get special offers.

Don't miss these upcoming IQOS experiences.
 

SEE ALL EVENTS

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Let's keep this Circle for adults 21+
smokers only.

Share the news with a friend (who's a 21+ legal-aged smoker, of course)
who would love to be one of the first to try IQOS.

Please use DMs instead of public posts.
Let's keep this Circle for adults 21+ smokers only.

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IQOS is the first and only tobacco heating system authorized by the US FDA as a Modified Risk Tobacco Product.*

*This does not mean that IQOS is risk-free or that the FDA has approved or endorsed IQOS.