Is IQOS an electronic cigarette?

IQOS is not an electronic cigarette. Both IQOS and electronic cigarettes produce nicotine-containing aerosol without ash and smoke. However, IQOS heats real tobacco while electronic cigarettes vaporize e-liquid with nicotine. The best alternative for smokers who would otherwise continue to smoke is to use the product that provides a level of satisfaction that enables them to completely switch from cigarette smoking.

IQOS 3 DUO holder with HEETS

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Philip Morris International’s smoke-free products are not risk-free and addictive, for adults who would otherwise continue to smoke/use other nicotine products. For more information about Philip Morris International or its products, visit